Director of Brand Innovation

2 weeks ago

Osborne Park, Australia beBeeMarketing Full time $150,000 - $220,000
Job Title: Marketing Director

Join Our Team: As a key leader in our organization, you will have the opportunity to drive brand excellence and marketing innovation across a diverse portfolio of channels and audiences.

**About Us:**
Our company is a leading media organization with a commitment to fostering diversity and inclusion. We offer a supportive work environment where you can grow and develop your skills.

**What You'll Be Doing:**
As our new Marketing Director, you will lead the strategy and execution of our brand and marketing efforts. This role will involve developing and implementing brand strategies that reflect our vision and future priorities, as well as managing cross-departmental briefing and calendar coordination with Editorial, Sales, and internal creative teams.

**Key Responsibilities:**
• Develop and implement brand strategies that reflect our company's vision and future priorities
• Lead multi-channel campaigns supporting revenue across audience growth, subscriptions, retail, events, and B2B engagement
• Champion brand consistency and resonance across all platforms
• Own campaign strategy: briefing, media planning, creative development, production, rollout, and reporting
• Manage cross-departmental briefing and calendar coordination with Editorial, Sales, and internal creative teams
• Guide promo and graphic design teams to deliver high-impact creative assets
• Deliver an annual marketing program that boosts brand visibility and solidifies market positioning
• Identify business growth opportunities and craft marketing initiatives to activate them
• Leverage emerging media trends to strengthen our leadership in the industry
• Tailor promotional efforts for acquisition, retention, and engagement across audience segments
• Manage external agency and vendor relationships
• Oversee production and distribution of all marketing materials

**Required Skills and Qualifications:**
• Proven senior leadership experience in brand and marketing roles—media or consumer-facing sectors preferred
• Strong strategic thinking with expert campaign planning capabilities
• Outstanding communication and stakeholder engagement skills
• A creative mindset with solid experience managing and motivating creative teams
• In-depth understanding of audience development, media dynamics, and marketing analytics
• Experience in event marketing and delivering revenue-driving initiatives

**Benefits:**
• Supportive Work Environment: We value respect, collaboration, and inclusivity, creating a workplace where you can grow and thrive.
• Great Benefits: Enjoy salary sacrifice packaging, subsidized housing, and a competitive remuneration package.
• Work-Life Balance: Flexible and hybrid working arrangements to suit your lifestyle.
• Employee Perks: Access to health and wellbeing support programs and more.

**Why You'll Love Working Here?**
We are committed to fostering diversity and inclusion and offer a supportive work environment where you can grow and develop your skills. If you're ready to be a key player in the future of media, we want to hear from you.

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