Brand Strategist

**TAFE SA**
**Job reference**: 678099
**Location**: 5010 - REGENCY PARK BC
**Job status**: Ongoing
**Eligibility**: Open to Everyone
- **Full-time, ongoing position**:

- **Based at TAFE SA, Regency Campus**:

- **ASO7 salary range $108,109 - $116,864 p.a. + super**

**About TAFE SA**
Awarded the Large Training Provider of the Year at the 2024 Australian Training Awards, in addition to the Training Provider of the Year at the 2021, 2022 and 2024 SA Training Awards, TAFE SA ensures all South Australian students have access to quality education and skills training across a number of regional and metropolitan locations.

By working with TAFE SA, you’ll have the opportunity to advance your career in a diverse and inclusive organisation, while helping to deliver job-ready skills and meaningful outcomes for students across our state.

**About the role**

The **Brand Strategist** is responsible for leading brand management and state-wide marketing activity for TAFE SA. This includes overseeing the development and execution of strategic marketing initiatives, advertising, collateral and recruitment events that support the organisation’s objectives. Operating with broad autonomy, the Brand Strategist leads a team to deliver these high-impact initiatives aligned with TAFE SA’s strategic goals and government policy. The role involves managing complex tasks with significant potential political and financial implications. As part of its vision, TAFE SA is committed to becoming a sustainable and valued public sector organisation, delivering high-quality education and training to its customers.

**Key Responsibilities include**
- Provide strategic marketing services across TAFE SA to enable the achievement of business goals and priorities.
- Fostering relationships within TAFE SA to provide high quality marketing service.

**Key Selection Criteria**:

- Experience leading a team under the pressures of competing deadlines to maximise performance outcomes.
- Sound knowledge of contemporary and emerging marketing trends and issues, and how they relate to a large complex organisation.
- Experience developing, implementing, and evaluating advertising campaigns and communication strategies with specific KPI’s and measurement tools.
- Knowledge of the national Vocational Education and Training (VET) sector, or similar industry and the related implications for marketing.
- Experience providing high level strategic marketing advice with demonstrated high level communication and writing skills, in particular written content for public consumption.
- Knowledge and understanding of Aboriginal Culture and Community.

**Special Conditions**
- Out of hours work will be required.
- Some intrastate/ interstate travel and overnight absences may be required.
- Incumbent will be required to participate in the department’s Performance Development Program.
- Eligibility to work in Australia.

Please refer to the Role Description for all Special Conditions.

**Application Instructions**:
**Inclusion and Flexibility Statement**

TAFE SA offers a range of work options to attract and retain great staff, including part-time. We support employees to manage their work-life balance at all stages of their lives. Applicants are encouraged to discuss the flexible working arrangements for this role.

**Enquiries**
Kate Murdoch
Director, Marketing

**Applications close**: 28/06/2025 11:45 PM

**Flexibility Statement**
The South Australian public sector promotes diversity and flexible ways of working including part-time. Applicants are encouraged to discuss the flexible working arrangements for this role.