Manager I, Surgical Product/brand Marketing Downstream

2 days ago

Macquarie Park, Australia Alcon Full time

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

Do you aspire to join the world’s # 1 Ophthalmology company managing a portfolio of market leading products with the opportunity to revolutionise the way we do business and enhance the overall customer experience?

This role is responsible for owning portfolio-wide marketing strategies for major segments. To be successful, the role will support the Director of Marketing in driving the desired behaviours and accountabilities across the team, as well as demonstrate a strong business acumen and effective communication style at all levels of the organisation. It will be essential to balance traditional and modern marketing principles to deliver exceptional customer experiences.

This role will play a pivotal part in the upcoming launch of Unity VCS/CS — a transformative innovation set to redefine ophthalmic surgery and elevate the customer experience across ANZ.

Core Competencies
- Market Expertise: Routinely analyse data for a deeper understanding of the customer, brand, and market, and utilise customer insight to make informed decisions and actionable tactics
- Portfolio and Brand Strategy: Develop the portfolio and brand strategy with clearly defined tactics to support exceptional sales execution and, shape the future through Business Model Innovation, pricing framework and NPI launch excellence
- Performance Marketing: Be a Marketing thought-leader by driving customer engagement through digital initiatives across various channels with effective use of data-analytics and CRM ownership
- Commercial Alignment: Partner closely with strategic accounts, sales team, and other cross-functional partners to align on strategic deliverables and promotional efforts to drive business results
- Marketing Operations: Own initiatives inclusive of marketing fundamentals to enhance overall brand equity and awareness

Essential Requirements
- Marketing and/or Business-related degree or equivalent
- A minimum of 7 years’ experience in marketing roles in medical device industry
- Strong analytical skills: getting insights to drive changes
- Gaining trust and building relationships with key stakeholders both externally and internally
- Strong story-telling both written and verbal, and creative problem-solver with a can-do mind-set
- High-level of business acumen, and ability to influence at all levels
- Demonstrated ability to manage multiple projects on time and within budget
- Collobartion with multiple functions and teams
- Strategic and innovative

Preferred Requirements

How You Can Thrive at Alcon:

- Opportunity to work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.

Alcon Careers

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

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