Global Brand Experience Director

6 days ago

Sydney, New South Wales, Australia beBeeActivation Full time $90,000 - $120,000
Brand Activation Lead

This role involves overseeing the development and execution of global brand activations that are strategically aligned, locally relevant, and globally consistent.

The successful candidate will partner with marketing teams to design and deliver impactful brand experiences that drive consumer engagement and strengthen brand equity.

Key responsibilities include translating brand vision into compelling global activations, contributing to the annual global marketing plan, and monitoring consumer insights and competitor activity.

Collaboration & Enablement
  • Build strong partnerships with local marketing teams to ensure effective activation of global campaigns.
  • Support local teams in integrating brand activations into their marketing calendars.
  • Lead regular workshops and feedback sessions with markets to share insights and address challenges.
Required Skills & Qualifications

We're seeking a commercially savvy leader with a passion for skincare and retail. The ideal candidate will bring:

  • A Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3–5 years' experience in brand activation, brand management, or consumer marketing.
  • Demonstrated success in planning and executing large-scale brand activations across multiple markets.
  • Strong project management, organisational, and analytical skills.
  • Excellent communication and stakeholder management skills.
  • Creative and strategic mindset with commercial acumen.
  • Experience collaborating with agencies and cross-functional teams.
  • Knowledge of digital ecosystems and evolving consumer behaviors.

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