Senior Digital Marketing Strategist

4 hours ago

Sydney, New South Wales, Australia Dew Software Full time
About Dew Software

Dew Software is a forward-thinking company that empowers businesses to succeed through innovative software solutions. With a passion for technology, we strive to create products that make a meaningful impact.

Job Title: Senior Digital Marketing StrategistAbout the Role

This senior role requires an experienced digital marketing strategist who can drive brand awareness and lead generation by developing and executing comprehensive marketing strategies across multiple channels.

Responsibilities
  • Develop and implement multi-channel marketing campaigns to promote our software solutions and services, driving growth and customer engagement.
  • Create compelling content and manage marketing materials to align with our brand messaging, ensuring consistency across all platforms.
  • Collaborate with cross-functional teams, including sales and product development, to identify market trends and customer insights that inform our marketing strategies.
  • Analyze market performance metrics to evaluate campaign effectiveness, identifying areas for improvement and optimizing our approach accordingly.
  • Stay up-to-date with industry trends and best practices to maintain a competitive edge in the market.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Senior Digital Marketing Strategist, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful digital marketing campaigns.
  • Strong knowledge of digital marketing channels and tactics, including social media, email marketing, and content marketing.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical stakeholders.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Ability to work in a fast-paced environment, prioritizing tasks effectively and managing multiple projects simultaneously.
Estimated Salary: $110,000 - $140,000 per year

This salary range is based on national averages and may vary depending on location and other factors.

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