Lifecycle Automation Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $175,000

Job Title: Lifecycle Marketing Manager

Overview:

This role drives lifecycle and marketing automation solutions for our business customers.

  • Key Responsibilities:

    1. Customer-Centric Journey Design - Contribute to the development of the B2B Lifecycle Marketing Strategy in mapping customer needs and designing communication journeys that add value at every touchpoint.

    2. Data-Driven Program Execution - Lead the development and execution of prioritised B2B lifecycle initiatives aligned to the overarching strategy and commercial goals.

    3. Sales Enablement Platform Support - Contribute to the ongoing management and optimisation of the Seismic platform – ensuring sales teams have timely, relevant, and approved content to support customer conversations and campaign execution.

    4. 1:1 Communication Strategy Execution - Lead and execute personalised 1:1 communication strategies for major campaigns and programs.

    5. Content & Experience Creation - Collaborate with internal SMEs to craft content and orchestrate customer experiences that meet project briefs.

    6. Performance Analysis & Optimisation - Continuously analyse lifecycle performance, experiments, and customer success metrics.

    7. Governance & Best Practice Leadership - Champion direct communication best practices and ensure compliance with email industry standards.

    8. Innovation & Competitive Awareness - Stay ahead of industry trends by monitoring competitor activity and emerging technologies.

Requirements:

  • Hands-on experience with key platforms in the B2B Martech stack such as Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data Cloud, Seismic.

  • Excellent data literacy, both in the retrieval and cleaning of data and the presentation and visualisation of data.

  • A collaborative nature and demonstrated ability to work across a multi-team, matrixed, large organisation at scale.

  • Strong analytical and problem-solving skills and an ability to think laterally and make data-driven decisions.

  • A strong ability to work across different stakeholder groups, and deliver messages to the right people at the right time.

Benefits:

  • Opportunity to shape scalable, customer-first experiences that elevate our brand and deliver commercial value.

  • Chance to be part of a high-performing team dedicated to bringing lifecycle initiatives to life through multi-channel automation.

  • Diverse, exciting team with a positive growth mindset and investment in cutting-edge technology.

  • Strong company and team culture giving you the trust, authority, and autonomy to deliver results and flourish in your work life.

  • We're delivering together - At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live, and gather as employees.

Why Work With Us?

Our business should reflect the diverse communities we operate in, and we're proud to be an inclusive workplace for people from all walks of life.

We encourage applications from people of all ages, genders, and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+, and Refugees.

We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status.

We are committed to providing an inclusive and barrier-free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender-equitable recruitment experience and workplace.

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