Lifecycle Marketing Professional

9 hours ago


Melbourne, Victoria, Australia beBeeCustomerEngagement Full time $90,000 - $110,000

We are seeking a Customer Engagement Specialist to drive our customer lifecycle marketing strategy.

Key Responsibilities:
  • Design and deliver targeted customer journeys that increase engagement, retention, and lifetime value through data-driven insights.
  • Build and manage automated multi-step journeys in Salesforce Marketing Cloud leveraging Journey Builder, Automation Studio, and data extensions.
  • Optimize existing lifecycle programs and identify new opportunities for automation to enhance customer experiences.
  • Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
Requirements:
  • 5+ years of experience in CRM, marketing automation, or lifecycle marketing with a proven track record of success.
  • Hands-on expertise with Salesforce Marketing Cloud including Journey Builder, Automation Studio, and data extensions.
  • Strong understanding of customer lifecycle strategies and the ability to design and implement automated multi-step journeys.
  • Proven ability to analyze complex data sets and make informed decisions to drive business growth.

What We Offer:

  • A dynamic work environment that fosters collaboration and innovation.
  • An attractive salary package and performance-based commission structure.
  • Employee discounts on various products and services.


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