Senior Marketing Performance Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000
Job Overview

This role ensures the smooth operation of campaign delivery and performance measurement tools, platforms, and processes.

Key Responsibilities
  • Design and implement ad tracking strategies, including platform-specific tags and pixels.
  • Oversee tagging and analytics tools; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain business intelligence dashboards in various tools.
  • Collaborate with analytics and data visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop and optimise internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Evaluate and integrate new technologies to enhance performance tracking, reporting, and team productivity.

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