Senior Marketing Manager, Performance and Media

Senior Marketing Manager, Performance and Media

Join to apply for the Senior Marketing Manager, Performance and Media role at Macquarie Group

Senior Marketing Manager, Performance and Media

Join to apply for the Senior Marketing Manager, Performance and Media role at Macquarie Group

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Our in-house Performance and Media team plays a crucial role in Macquarie's retail banking business, helping reach, engage and convert customers at scale. As the leader of this team, you'll be responsible for supporting the strategic and tactical go to market initiatives across digital and traditional media channels.

At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets and with 56 years of unbroken profitability. You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.

What role will you play?

You will lead a team of performance marketing and media specialists. You will work with colleagues across the Marketing ecosystem to build go to market campaigns and digital channel strategies that drive product consideration and customer acquisition across the retail bank, in particular, deposits and home loans.

You will measure campaign performance and commercial business outcomes rigorously, to identify trends and insights that inform strategic decisions and optimisation recommendations across multiple channels and touchpoints. This will help to identify initiatives that will improve the experience and conversion through the acquisition funnel. You will work closely with digital advertising platforms and with internal Data & AI, Digital and Technology teams. You will play a key role in identifying, prioritising and delivering innovations as part of our growth strategy.

What You Offer

• 8+ years of experience in digital advertising
• Deep expertise and hands-on experience across performance marketing channels (paid search, social and programmatic media buying) within hyper competitive markets
• Experience running integrated campaigns, with exposure to digital and traditional above the line media planning and execution to drive product awareness and consideration
• A leadership style which integrates both doing and coaching
• Ability to manage large media budgets and balance the need to drive acquisition efficiency with building consideration over the long-term
• Proven experience in building a culture of experimentation within a performance team, leveraging frameworks, tools and systems to drive experiment ideation and velocity
• Proficiency and comfort with data and analysis, as well as reporting tools such as Google Analytics, Datorama and ThoughtSpot
• Technical experience and proficiency across performance and media platforms, including Google Marketing Platform, Meta Business Manager, and Google Tag Manager
• High degree of accountability for customer, brand, commercial and risk outcomes, with great attention to detail
• Agency experience is valued.
  
  

We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.

What We Offer

Benefits

At Macquarie, you're empowered to shape a career that's rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on employment type, include:

• 1 wellbeing leave day per year
• Up to 5 additional service bonus leave days per year
• Up to 20 weeks' paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks' paid leave for non-primary caregivers
• 2 days of paid volunteer leave and donation matching
• Up to 12 months' gender affirmation leave, including 6 weeks' paid leave
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
• Access to a wide range of salary packaging options
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
• Hybrid and flexible working arrangements, dependent on role
• Reimbursement for work from home equipment
  
  

About Banking and Financial Services

Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that's buying a home, growing a business or investing to manage wealth.

Our commitment to diversity, equity and inclusion

We are committed to fostering a diverse, equitable and inclusive workplace. We encourage people from all backgrounds to apply and welcome all identities, including race, ethnicity, cultural identity, nationality, gender (including gender identity or expression), age, sexual orientation, marital or partnership status, parental, caregiving or family status, family and domestic violence status, neurodiversity, religion or belief, disability, or socio-economic background. We welcome further discussions on how you can feel included and belong at Macquarie as you progress through our recruitment process. To learn more, contact our team by clicking here.

Our aim is to provide reasonable adjustments to individuals who may need support during the recruitment process and through working arrangements. If you require additional assistance, please let us know in the application process.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales

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