Senior Performance Marketing Manager

1 week ago

Sydney, New South Wales, Australia beBeeGrowth Full time $160,000 - $200,000

Unlock the Potential of Digital Growth

Mable is an equal opportunity employer that values diversity and inclusivity in the workplace. We believe that a diverse and inclusive team is essential for driving innovation and success.

About Us

We are one of Australia's largest and fastest growing healthtech marketplaces, connecting independent support workers with individuals seeking aged care or disability support.

With over 3 million hours of support facilitated through our platform annually, we have experienced rapid growth and now employ 300+ staff members.

We're proud to have been recognised for our achievements, including AFR's Fast 100 list and Deloitte's Tech Fast 50 Awards.

This is an exciting opportunity to join a thriving scale-up that's transforming the aged care and disability support sectors.

Our Mission: Our mission is to redefine support for disability and aged care in Australia by helping people connect with independent support workers in their community.

An exciting opportunity exists for a Senior Performance Marketer to lead our Performance Marketing Team.

You will be responsible for delivering exceptional growth and working closely with a multidisciplinary digital & marketing team.

Our team will review analytics and data regularly, optimising channel mix, creative, offers etc to ensure strong ROI.

You will own the conversion of visitor to signups through a solid CRO strategy and experimentation framework.

Key Responsibilities

  • Develop and execute our performance marketing plans.
  • Oversee all performance marketing media planning and buying activities.
  • Determine the structure of the growth team and build out the talent.
  • Develop the optimal marketing mix and measurement metrics in collaboration with Data analyst.
  • Work with the content and brand teams to implement holistic growth strategies.
  • Collaborate with the Creative team to bring to life innovative and targeted advertising campaigns.
  • Build ad-tech automation and conversion rate optimisation capabilities.
  • Establish robust experimentation and go to market frameworks.
  • Identify and manage the optimal allocation of resources.
  • Map out user journey and increase user funnel conversion.

Requirements

  • 10+ years experience in growth, acquisition and digital marketing.
  • Deep knowledge and understanding of industry trends, challenges and opportunities.
  • Proven ability implementing strategies across the full funnel of digital and growth marketing channels.
  • Advanced technical skills in ad-tech/mar-tech, ad buying, automation, measurement and attribution.
  • Application of a growth mindset to your day to day.
  • Hunger to get on the tools to execute your plans with your team.
  • Experience in high growth startups/companies.
  • Robust leadership, communication and stakeholder management skills.

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