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Product Marketing Manager
2 months ago
Micromine is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our global marketing team, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.
Key Responsibilities- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
We are looking for a seasoned product marketing professional with a proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content. Ideally, you will have experience within the software / SAAS space and a strong understanding of the Mining industry.
You will have a strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages. You will be comfortable using collaboration, CRM, and marketing automation tools.
