Lead Marketing Communications Strategist

1 month ago

Sydney, New South Wales, Australia Woolworths Group Full time

About Woolworths Group

Woolworths Group is a collective of over 200,000 dedicated individuals, each bringing unique insights and enthusiasm, united by a common Purpose – 'to create better experiences together for a better tomorrow.' This Purpose drives our commitment to innovation, exploration of new ideas, and the pursuit of better solutions to meet the diverse needs of over 24 million customers weekly.

If you are passionate about transforming visionary concepts into tangible outcomes for future generations, you will thrive in our dynamic, inclusive, and empowering environment that mirrors the diverse communities we serve. Our culture promotes genuine care, flexibility in work arrangements, and numerous opportunities for career growth and meaningful contributions, paving the way for limitless achievements together.

Role Overview

We are currently seeking a Senior Marketing Communications Manager to fill a 12-month Maternity Leave Cover position within the Brand Communications Chapter. This role will focus on the Everyday More Choice Squad, particularly in Everyday Mobile. While experience in the Mobile sector is preferred, it is not a prerequisite.

Operating within an agile framework, this position will be integrated into the Brand Communications Chapter and assigned to the Everyday Tribe. The primary responsibilities include developing and executing marketing strategies, communication plans, and customer experience initiatives that align with specific objectives for the Everyday More Choice Squad, with a particular emphasis on Everyday Mobile. Additional tasks outside the dedicated Squad may also be included in accordance with our Agile methodologies.

Key Responsibilities:

  • Minimum of 10 years of experience in marketing or marketing communications, either client-side or agency-side.
  • Proven track record in crafting, leading, and implementing Brand/Marketing positioning and communication strategies, particularly for corporate community and sustainability initiatives (preferably in retail).
  • Extensive technical expertise in Marketing Communications, encompassing strategy, positioning, creative development, production, and performance measurement.
  • Solid experience managing the entire marketing funnel with a focus on customer acquisition through performance media.
  • Strong business acumen with the ability to plan, execute, and optimize campaigns for sustainable growth.
  • Results-oriented and pragmatic, with a strong ability to prioritize and manage a complex workload.
  • Capability to establish a vision and guide a team through potentially conflicting priorities to achieve that vision.
  • Robust cross-functional stakeholder management experience across various organizational levels, fostering strong partnerships with internal and external collaborators.
  • Expertise in leveraging customer and category insights to drive successful campaigns.
  • Demonstrated understanding of agency best practices, including effective briefing, creative evaluation, and partnership optimization.
  • In-depth knowledge of channel roles and best practices across various platforms (digital, OOH, screens, PR, social media, in-store).
  • Proven experience in delivering innovative solutions and adhering to industry best practices.
  • Familiarity with legal compliance and risk management protocols.

What You Bring:

  • At least 10 years of marketing or marketing communications experience, either client-side or agency-side.
  • Demonstrated success in developing and executing Brand/Marketing positioning and communication strategies for corporate community and sustainability initiatives (ideally in retail).
  • High level of technical proficiency in Marketing Communications, including strategy, positioning, creative development, production, and measurement.
  • Experience in the Mobile industry is highly valued but not mandatory.
  • Comprehensive understanding of the marketing funnel with a focus on customer acquisition through performance media.
  • Strong commercial insight with the ability to plan, execute, and optimize campaigns for sustainable growth.
  • Achievement-oriented with a strong capacity for prioritization and managing a complex workload.
  • Ability to set a vision and lead a team through potentially competing priorities to achieve that vision.
  • Extensive cross-functional stakeholder management experience, fostering strong partnerships with internal and external collaborators.
  • Experience in utilizing customer and category insights to drive successful campaigns.
  • Proven understanding of agency best practices, including effective briefing, creative evaluation, and partnership optimization.
  • In-depth knowledge of channel roles and best practices across various platforms (digital, OOH, screens, PR, social media, in-store).
  • Demonstrated experience in delivering innovative solutions and adhering to industry best practices.
  • Familiarity with legal compliance and risk management protocols.

Commitment to Diversity

At Woolworths Group, we believe that diversity, equity, inclusion, and belonging are essential to fulfilling our Purpose of better together for a better tomorrow. We recognize the value that diverse experiences and backgrounds bring to our business, customers, and communities. As one of the largest employers in Australia and New Zealand, we strive to create an inclusive workplace where everyone feels they belong, can be their authentic selves, and reach their full potential.

We encourage all candidates to apply and welcome any requests for adjustments during the hiring process.

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