Chief Customer Insight Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeInsighter Full time $150,000 - $190,000
Unlock Customer Insights

We're seeking an expert to drive customer understanding across the business — from product and design to growth, marketing, and partnerships. This role involves building a strategic insights engine that informs smarter, faster decisions every day.

This position aims to deepen market and customer understanding, ensuring informed decisions at every business level.

You'll collaborate with our data & analytics function and product design team to provide human context around quantitative data. Your work will directly impact how we position, price, design, and deliver products and experiences.

Key Responsibilities
  • Design and run qualitative and quantitative research initiatives to inform product decisions, marketing campaigns, pricing strategies, and brand positioning.
  • Lead research efforts across core (dogs), emerging (cats), and partnership (vets & breeders) verticals.
  • Develop structured frameworks like Kano, pricing elasticity, and segmentation to enhance Lyka's understanding of new markets.

What You'll Do:

  • Own the end-to-end survey experience, ensuring we collect meaningful data in a brand-appropriate voice.
  • Design NPS and customer pulse studies, brand tracking surveys, pricing experiments, and message testing.
  • Balance academic rigor with brand personality to drive engagement and insight quality.

Requirements

  • 5-8+ years in qualitative research, market research, user research, or consumer insights — ideally in high-growth, product-led environments.
  • Demonstrated ability to influence product, brand, and marketing decisions through clear, well-communicated insights.
  • Deep experience in qualitative methods (interviews, ethnography, diary studies) and survey design (NPS, brand, pricing, segmentation).
  • Familiarity with frameworks like Kano, pricing sensitivity testing, or conjoint analysis.
  • A natural translator — you can make data human and humans legible to the business.
  • Excellent collaboration skills and ability to coach others in research craft.
  • A bias toward action, clarity, and making insights matter.

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