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Digital Performance Marketing Leader

1 month ago

Sydney, New South Wales, Australia Mediabrands Full time
About the Role

As a seasoned Digital Performance Marketing Leader, you will be responsible for spearheading the holistic paid social strategy and team output for our esteemed banking client.

Key Responsibilities:
  • Develop and execute comprehensive social media strategies across owned, earned, and paid channels.
  • Collaborate closely with the organic social agency to ensure seamless execution and quality output.
  • Create and distribute clear team roles and responsibilities to ensure clarity among the team and clients.
  • Pose as social experts to the banking client, driving thought leadership and stimulating conversation to grow the knowledge base.
  • Work in tandem with the creative agency to ensure social content aligns with the wider media strategy and is engaging and effective.
Requirements:
  • Proven experience leading high-performing performance media teams.
  • Able to manage large digital spends across Social, Search, and Programmatic, with a strong focus on Paid Social.
  • Inspirational people leadership skills, with the ability to motivate and develop team members.
  • Excellent communication skills, with the capacity to effectively manage both internal and external stakeholders.
About Us

We are KINESSO, a technology-driven performance marketing agency that sits at the heart of IPG Mediabrands. We provide actionable growth for our agency partners and clients by leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

With over 6,000 employees operating in more than 60 countries, we have extensive offerings spanning performance marketing and data and technology. Our deep understanding of consumer behavior enables us to deliver end-to-end planning and optimization while providing data-driven strategy for social platforms, actionable growth in e-commerce, and curated marketplaces tailored to each client's needs.