Digital Marketing Transformation Lead

1 day ago

Sydney, New South Wales, Australia University Of New South Wales Full time

Unlock a rewarding career as a Digital Marketing Transformation Lead at the University of New South Wales, where you'll drive strategic initiatives to enhance the Future Student digital experience.

The role plays a pivotal part in achieving enrolment targets across all cohorts and faculties while advancing the university's commercial and societal impact objectives.

As a seasoned professional, you'll oversee the optimisation of UNSW's marketing technology stack, leveraging investments in Adobe and Sales CRM platforms to foster deeper personalised engagement through advanced marketing, content, data, digital experience, and student recruitment capabilities.

Collaboration with stakeholders across Marketing, Digital Experience, and IT is central to this position, ensuring the successful execution of current programs, such as the Lead Management Program, and driving future strategic projects aligned with the Student Experience Roadmap.

A key aspect of this role is providing strategic leadership and advice, leading the delivery of large technical programs of work like the Lead Management Program, and supporting the Director of Digital Experience in developing the UNSW Digital Experience Strategy.

You will lead the delivery of UNSW's digital experience transformation, leveraging enterprise-level investment through strategic initiatives of the Adobe Digital Marketing Technology platform and Sales CRM (MS Dynamics), ensuring alignment with parallel programs of work across the university.

To excel in this role, you should possess relevant industry experience or an equivalent level of knowledge gained through education, training, or experience.

A strong commercial acumen, understanding of digital sales and marketing performance levers, and ability to align digital initiatives with business goals are essential.

Familiarity with agile methodologies, excellent written and verbal communication skills, and the ability to influence senior management and stakeholders are also crucial.

An estimated annual salary for this position is $145,000 - $175,000, depending on experience and qualifications.

We offer flexible working options, up to 50% discount on UNSW courses, and additional leave-loading payments.

We encourage applications from diverse candidates and provide workplace adjustments for people with disabilities.

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