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Conversion Rate Optimisation Lead

2 months ago

Sydney, New South Wales, Australia The Drive Group Full time
{"title": "Conversion Rate Optimisation Lead", "description": "Job Summary

We are seeking a highly experienced Conversion Rate Optimisation Lead to join our team at The Drive Group. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to enhance user experience, improve conversion rates, and drive business growth.

Key Responsibilities
  • Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals.
  • Identify key opportunities for conversion rate improvements across all digital and email channels.
  • Conduct in-depth analyses of user behaviour, website performance, and conversion metrics.
  • Design, implement, and analyse A/B and multivariate tests to optimise conversion funnels.
  • Focus on continually improving email flows, particularly using Klaviyo, to enhance user engagement and conversion rates.
Requirements
  • 4+ years of proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behaviour, and email marketing.
  • Hands-on experience with Klaviyo and a strong track record of improving email flow performance.
  • Proficiency in A/B testing, multivariate testing, and data analytics.
  • Strong understanding of CRO tools like Hotjar, Optimizely, Google Analytics, and similar platforms.
  • Hands-on experience implementing experiments in a Shopify environment.
  • Creative and innovative approach to continually improving email flows and user experiences.
  • Highly motivated and self-driven, with a passion for enhancing user experience and driving business results.
  • Strong ability to work independently while collaborating effectively with cross-functional teams.
About The Drive Group

The Drive Group is a leading digital marketing agency committed to improving meaningful diversity in the technology industry. We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

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