Digital Marketing Specialist

6 months ago

Macquarie Park, Australia Blackwoods Full time

**Work options**: Hybrid
- Join an iconic Wesfarmers business, leaders in industrial & safety supplies
- Outstanding employee benefits, working with a friendly & supportive team
- Great Monday-Friday full-time role with flexible work arrangements

**OUR STORY**

Blackwoods is Australia’s leading supplier of industrial and safety supplies. For over 140 years, we have supported businesses big and small with our range of over 300,000 products from the world’s best brands. From the Sydney Harbour Bridge to the railway and your local mechanic, we supply what our customers need when they need it, along with unparalleled expertise and service from our passionate team.

With a national footprint of over 50 branches and 6 Distribution Centres, our people are at the heart of everything we do. Being a part of the Wesfarmers group, also means that we have endless opportunities to make a difference, so join us, and let’s help more people build a better Australia.

**YOUR OPPORTUNITY**

A unique role has become available for a talented and self-driven professional to join our team as a **Digital Marketing Specialist**, based out of **Macquarie Park NSW**.

You will be responsible to support the growth of the Blackwoods business via digital channels. This will be achieved by supporting marketing activity and campaigns with the development of high-quality digital content, to raise awareness and consideration of the Blackwoods brand.

Your key responsibilities will include, but are not limited to:

- Develop execution and optimisation of company blog
- Create and manage website landing pages and blogs using CMS platforms
- Optimise website content using HTML and CSS
- Working with internal/external stakeholders to develop ideas and themes for original content to be used across blog, social and sales collateral
- Maintaining and optimising existing Blackwoods digital marketing channels and assets
- Maintaining and optimising existing internal Blackwoods digital communication channels and assets
- Ongoing optimisation of website content using SEO best practices
- Maintaining company intranet pages
- Optimisation of content implemented on a consistent basis to see improvements in key SEO metrics

To be successful, you will have:

- Experience with current digital marketing platforms and best practices
- Skilled in web analytics and site reporting
- Experience in a B2B business environment
- Hands on digital marketing all-rounder with a passion for creating meaningful content to reach the right audience
- Bachelor's degree in Marketing or related field

**CULTURE & BENEFITS**

A career with Blackwoods will offer you rewarding experiences and opportunities for growth and development. We have a diverse, inclusive, and safe workplace where our team members care about each other and enjoy building meaningful connections.

To ensure our employees feel valued, supported, and celebrated, we provide a range of employee benefits including:

- Competitive salaries and incentives
- A range of diversity and well-being initiatives
- Ability to purchase up to 4 weeks additional annual leave
- Team events, celebrations, and development opportunities
- Team member discounts on Wesfarmers products
- Discounted offers from over 300 corporate partners
- Generous Wesfarmers annual share plans
- Attractive parental leave policy and more

**NEXT STEPS**

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