Dairy Industry Digital Experience Strategist
2 days ago
A high-impact role reporting to our Head of Experience in Marketing & Communications, the Dairy Industry Digital Experience Strategist drives our social media and website strategy, managing operational activities including digital content optimisation.
This strategic position involves designing and optimising the digital experience and content for social media and website channels, applying contemporary models and best practices. The role requires providing expert advice and support to the Marketing & Communications team and internal stakeholders.
The key objective is to ensure digital communications are customer-centric and effectively achieve Dairy Australia's marketing and communication goals for diverse audiences. Effectively driving awareness, interest, and engagement through social media and website channels will be a key measure of success.
Our Ideal CandidateWe seek an experienced stakeholder engagement professional with advanced influencing skills, proven expertise in designing, delivering, and managing high-impact digital experiences and content for social media and website channels. Demonstrated experience in capturing, growing, and monitoring online communities is essential.
The successful candidate will apply human-centred design approaches, combining creative and analytical thinking to conduct research/testing and define personas and journeys. Adopting a project management approach, you will manage competing priorities, ensure delivery, and communicate effectively with the team.
About Dairy AustraliaDairy Australia's mission is to provide services that benefit and advance dairy farm businesses and the industry. Our services deliver value by enhancing farm business management, supporting farm employment needs, driving herd and feed innovation, managing climate and environment, promoting Australian dairy, and committing to sustainability.
We strive to be leaders in shaping a profitable and sustainable dairy industry, guided by our values: Farmer First, One Team, Innovative Thinking, and Decisive Action.
Your Work Life with UsWe aim to provide benefits that promote the overall wellbeing of our employees. As a member of our team, you can expect:
- A flexible working environment, combining office work with at-home/virtual arrangements.
- To be part of a supportive and high-performing team of experts.
- A caring and innovative culture, where we welcome new ideas and have integrity.
- Paid parental leave.
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