Digital Experience Strategist

2 weeks ago


Melbourne, Victoria, Australia Dairy Australia Full time
About Dairy Australia

We are a leading provider of services that benefit and advance dairy farm businesses and the industry.

Role Overview

This role is responsible for driving our social media and website strategy, managing operational activities, and optimising digital content.

Main Responsibilities:
  • Developing and implementing a comprehensive digital experience strategy to enhance customer engagement and achieve marketing goals
  • Collaborating with cross-functional teams to design and deliver high-impact digital experiences and content for social media and website channels
  • Providing expert advice and support to the Marketing & Communications team and other internal stakeholders
  • Evaluating the effectiveness of digital communications and making data-driven decisions to improve performance
About You

We are seeking an experienced Digital Experience Manager who can bring advanced stakeholder engagement and influencing skills, proven experience in designing and delivering high-impact digital experiences, and a strong ability to work collaboratively across the organisation.

The ideal candidate will have a deep understanding of human-centred design principles and be able to apply creative and analytical thinking to conduct research and testing, define personas and journeys, and develop practical approaches to capturing, growing, and monitoring online communities.

A key focus area for this role will be working closely with internal stakeholders to develop and implement a digital experience strategy that drives awareness, interest, and engagement through social media and website channels.

What We Offer

We offer a range of benefits to support your wellbeing and career development, including a flexible working environment, opportunities for professional growth and development, and a supportive and innovative culture.

We value innovation, teamwork, and decisiveness, and we believe in equality and fairness in all aspects of our operations. Our vision is to be leaders in shaping a profitable and sustainable dairy industry, and we invite you to join us on this journey.



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