Digital Interaction Specialist

4 weeks ago


Melbourne, Victoria, Australia Dairy Australia Full time

About the role:


The Digital Experience Manager at Dairy Australia will drive the company's social media and website strategy, ensuring digital communications are customer-centric and effectively achieve marketing and communication goals.



Key Responsibilities:


  • Develop and implement digital strategies to enhance the customer experience and drive engagement across social media and website channels.
  • Collaborate with the Marketing & Communications team to design and optimize digital content, ensuring it aligns with the company's vision and values.
  • Apply human-centered design principles and analytical thinking to conduct research, define personas, and create customer journeys.
  • Manage competing priorities and ensure delivery of high-impact digital experiences and content.
  • Provide expert advice and support to internal stakeholders and the Marketing & Communications team.


About Dairy Australia:

Dairy Australia's role is to provide services that benefit and advance dairy farm businesses and the industry. Our services deliver value by enhancing farm business management, supporting farm employment needs, driving herd and feed innovation, managing climate and environment, promoting Australian dairy, and commitment to sustainability.



Our Vision and Values:

At Dairy Australia, our vision is to be leaders in shaping a profitable and sustainable dairy industry. Our values include:




  • Farmer First: Farmer needs guide our purpose.
  • One Team: We work together to achieve great things.
  • Innovative Thinking: We embrace new ideas and learning as we go.
  • Decisive Action: We make informed decisions and move quickly to implement.


About Your Work Life with Us:

We aim to provide benefits that promote the overall wellbeing of our employees. In joining our team, you will be rewarded with a flexible working environment, being a key member in our supportive and high-performing team, a caring and innovative culture, and paid parental leave.



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