Strategic Marketing Lead for Loyalty and Customer Engagement

2 hours ago

Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time
Role Overview

We are seeking an experienced Strategic Marketing Lead to join our team in a challenging role that focuses on loyalty and customer engagement.

This is a key position within our marketing centre of excellence, working collaboratively with numerous internal teams, including marketing strategy & planning, product, digital, advertising, data and insights teams, as well as external partners.

The successful candidate will be responsible for ensuring that all marketing activity aligns to our business priorities, goes out on time, adheres to business processes and meets our targets.

Key Responsibilities
  • Developing Marketing Strategies: Collaborate with the Marketing Strategy and Planning team to support the development of marketing strategies in line with brand, product and customer considerations.
  • Leveraging Data Insights: Use data, insights and best practice to lead the development of contact strategies and deliver end-to-end execution including content creation and approval, briefing creative and delivery teams and testing.
  • Channel Management: Work across a range of direct marketing and bank-owned channels, including eDM, direct mail, CommBank, NetBank, CommBank app, online platforms, and branch merchandise, while helping to identify opportunities to support campaigns via targeted and relevant paid media where appropriate.
  • Brand Compliance: Ensure all communication consistently meets brand guidelines, compliance requirements and are prepared in accordance with the Marketing Chapter Area standard operating procedures.
  • Performance Tracking: Utilising compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement. Track and report on the performance of your marketing campaigns against benchmarks and wider business targets.
  • Stakeholder Management: Developing relationships with key internal and external stakeholders for the delivery of marketing campaigns.
Requirements

We're interested in hearing from people who possess:

  • Integrated Marketing Experience: Integrated marketing and communications experience with a focus on targeted below the line marketing.
  • Data-Driven Decision Making: A passion for customer data, insights and results to inform effective campaigns and optimisations.
  • Strong Communication Skills: Highly developed stakeholder management, project management, analytical, and strong verbal and written communication skills.
  • A Growth Mindset: Growth mindset driving an ability to be agile, and solutions focused in a fast-paced environment.
  • Risk Management: A sound risk-management mindset – all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
  • Tertiary Qualification: A tertiary qualification, ideally with a marketing focus.
About Us

At Commonwealth Bank of Australia, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few.

Our estimated salary for this role is AU$90,000 - AU$120,000 per annum, depending on experience.

  • Executive Director of Loyalty and Engagement

    1 week ago

    Sydney, New South Wales, Australia Echo Entertainment Group Full time

    About this roleWe are seeking a Senior Manager to oversee The Star Club Program, driving engagement and owning the strategy and projects relating to our members. You will play a pivotal role in delivering exceptional customer experiences.Key responsibilitiesDevelop and implement loyalty and engagement strategiesManage multi-million-dollar budgetsLead...

  • Director of Loyalty and Partnership Marketing

    3 weeks ago

    Sydney, New South Wales, Australia Accor Hotels Full time

    Job DescriptionAs a key member of our team, you will be responsible for developing and executing loyalty and partnership marketing strategies to drive revenue growth and enhance the overall customer experience.Key Responsibilities:Contribute to the development of loyalty and partnership marketing plans to increase customer engagement and...

  • Senior Marketing Lead

    5 days ago

    Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

    Senior Marketing LeadDrive customer outcomes for one of Australia's largest loyalty programs in Australia, revolutionising customer engagement beyond product.As a Senior Marketing Lead, you will be accountable for enabling key strategic partners to amplify their offers to customers, while ensuring customers feel valued and recognised by CommBank Yello.You...

  • Loyalty Program Manager for Pacific Markets

    2 weeks ago

    Sydney, New South Wales, Australia Accor Full time

    Job OverviewThis role is responsible for managing the implementation of Accor's loyalty programs across the Pacific region, focusing on member growth, retention, satisfaction, and performance. The position ensures commercial objectives are met through collaboration with business units and serves as the main liaison for program execution.Main...

  • Senior Loyalty Operations Manager for Pacific Markets

    2 weeks ago

    Sydney, New South Wales, Australia AccorCorpo Full time

    Loyalty Operations Delivery Manager for PacificThis role focuses on implementing Accor Loyalty programs across the Pacific, emphasizing member growth, retention, satisfaction, and performance. The position ensures commercial objectives are met through collaboration with business units and serves as the main liaison for program execution.Key...

  • AWS Strategic Customer Engagements Lead

    2 months ago

    Sydney, New South Wales, Australia Amazon Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our Strategic Customer Engagements (SCE) team as a Strategic Customer Engagements Lead. As a key member of our team, you will be responsible for managing the end-to-end deal cycle for strategic, large, complex, or highly competitive deals.Key ResponsibilitiesLead negotiations...

  • AWS Strategic Customer Engagements Lead

    3 weeks ago

    Sydney, New South Wales, Australia Amazon Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our Strategic Customer Engagements team as a AWS Strategic Customer Engagements Lead. In this role, you will be responsible for managing the end-to-end deal cycle for strategic, large, complex, or highly competitive deals.Key ResponsibilitiesLead negotiations and customer...

  • Director of Loyalty and Partnership Marketing

    3 weeks ago

    Sydney, New South Wales, Australia Accor Hotels Full time

    Job Title: Director of Loyalty and Partnership MarketingJoin our dynamic team at Accor Hotels as a Director of Loyalty and Partnership Marketing, where you will play a key role in crafting bespoke experiences for elite-tier members in our hotels.Key Responsibilities:Collaborate with loyalty teams to design compelling redemption offersAct as the key point of...

  • Digital Engagement Lead

    1 week ago

    Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

    Role OverviewAs a Digital Engagement Lead at the Commonwealth Bank of Australia, you will be responsible for crafting market-leading digital experiences that drive customer loyalty and engagement. This role requires a deep understanding of digital strategy, product vision, and customer behavior.Key ResponsibilitiesDevelop and execute digital engagement...

  • Senior Marketing Leader, Customer Engagement

    4 days ago

    Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

    About the RoleWe are seeking a Senior Marketing Manager to join our Customer Marketing Team. This role will be responsible for driving customer outcomes for one of Australia's largest loyalty programs.Key Responsibilities:Develop and execute marketing strategies to enhance customer engagement and drive business growth.Collaborate with internal stakeholders...

  • Strategic Loyalty Program Manager

    3 weeks ago

    Sydney, New South Wales, Australia Echo Entertainment Group Full time

    Senior Manager, The Star Club ProgramAbout your new roleWe have a fantastic opportunity for a Senior Manager - The Star Club Program to oversee The Star Entertainment Group's loyalty program. You will play a pivotal role in driving engagement in our program and own the strategy and projects relating to our members from start to end.Our benefitsFlexible...

  • Customer Engagement Lead

    7 days ago

    Sydney, New South Wales, Australia Spacetalk Full time

    {"Content": "Customer Engagement & Retention LeadAbout UsAt Spacetalk, we are a pioneering technology company dedicated to crafting innovative, life-enhancing connected wearables, mobile devices, and software for families and seniors. Our mission is to empower people to stay connected, safe, and engaged, regardless of their age or stage in life.About the...

  • Customer Engagement Director

    3 weeks ago

    Sydney, New South Wales, Australia Efinancialcareers Ltd. Full time

    About the RoleAs the Customer Engagement Lead at Cashrewards, you will be responsible for driving customer growth and retention through targeted campaigns across owned channels. This includes eDM, push notifications, and SMS. You will collaborate with the wider marketing team to manage campaigns that convert and retain Monthly Active Users, while analysing...

  • Customer Engagement Director

    3 weeks ago

    Sydney, New South Wales, Australia Cashrewards Full time

    Drive customer growth and retention through targeted campaigns across owned channels, including eDM, push notifications, and SMS. Collaborate with the wider marketing team to manage campaigns that convert and retain Monthly Active Users, while analysing data to optimize performance. Oversee both lifecycle and trade driving marketing efforts, develop Martech...

  • Director of Loyalty and Partnership Marketing

    4 weeks ago

    Sydney, New South Wales, Australia Accor Hotels Full time

    Job Title: Director of Loyalty and Partnership MarketingAt Accor Hotels, we are seeking a highly skilled and experienced Director of Loyalty and Partnership Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing loyalty and partnership marketing strategies that drive revenue growth and...

  • Loyalty Program Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Dymocks Full time

    A new opportunity has opened for a Loyalty Program Strategist to drive the growth and success of our Booklover Plus subscription program.This role offers you the opportunity to play a central role responsible for the operations of our loyalty program, supporting the broader loyalty operations.Key Responsibilities:Booklover Plus ProgramUnderstand customers...

  • Loyalty Operations Manager

    4 weeks ago

    Sydney, New South Wales, Australia AccorCorpo Full time

    Loyalty Operations ManagerWe are seeking a highly skilled Loyalty Operations Manager to join our team in the Pacific region. As a key member of our loyalty program team, you will be responsible for managing the implementation of Accor Loyalty programs across the Pacific, focusing on member growth, retention, satisfaction, and performance.Key...

  • Loyalty Operations Delivery Manager, Pacific

    2 weeks ago

    Sydney, New South Wales, Australia Accor Full time

    Job SummaryThis role is responsible for managing the implementation of Accor Loyalty programs across the Pacific, focusing on member growth, retention, satisfaction, and performance. The ideal candidate will have a strong background in loyalty and acquisition marketing, with experience managing multi-test cell acquisition and loyalty activation/retention...

  • Loyalty Operations Delivery Manager, Pacific

    3 weeks ago

    Sydney, New South Wales, Australia AccorCorpo Full time

    Loyalty Strategy & PerformanceOversee the overall performance of key loyalty metrics, ensuring alignment with Pacific and global strategies.Collaborate with analysts to implement and regularly provide hotels with reports on key metrics.Partner with the Pacific Commercial teams to achieve the objectives of ALL – Accor Live Limitless and Meeting Planner...

  • Loyalty Operations Manager

    4 weeks ago

    Sydney, New South Wales, Australia AccorCorpo Full time

    Loyalty Operations ManagerWe are seeking a highly skilled Loyalty Operations Manager to join our team in the Pacific region. As a key member of our loyalty program team, you will be responsible for managing the implementation of Accor Loyalty programs across the Pacific, focusing on member growth, retention, satisfaction, and performance.Key...