Customer Engagement Director

4 weeks ago

Sydney, New South Wales, Australia Efinancialcareers Ltd. Full time
About the Role

As the Customer Engagement Lead at Cashrewards, you will be responsible for driving customer growth and retention through targeted campaigns across owned channels. This includes eDM, push notifications, and SMS. You will collaborate with the wider marketing team to manage campaigns that convert and retain Monthly Active Users, while analysing data to optimize performance.

Your Key Responsibilities

Provide strategic leadership to drive customer growth and retention through the successful execution of targeted campaigns across owned channels.
Lead and manage a high performing team, fostering a positive work environment, and drive performance through effective people management strategies.
Work with the wider marketing team on campaigns to convert or retain customers as Monthly Active Users, including leading E2E campaign delivery across owned-channels (including but not limited to eDM, push notifications, pop-ups, and SMS).
Analyse campaign data to identify trends, insights, and opportunities for optimisation.
Drive both BAU and lifecycle marketing management to nurture customer relationships and drive long-term loyalty.
Liaise with internal stakeholders across a matrixed organisation, and able to have prioritisation discussions with partner teams, confidently working to deliver the best approach to meet objectives.
Develop new products and Martech capabilities for Sales to use as additional revenue channels.
Drive the Customer Engagement strategy to life by developing marketing experiments that contribute to customer growth & engagement.

About You

Extensive direct marketing experience and marketing operations leadership at a senior level.
Proven experience in leading and managing teams, fostering a positive work environment, and driving performance through effective people management strategies.
Extensive experience in Braze, Adobe campaign, Salesforce marketing cloud or Oracle Responsys.
Expertise in direct marketing channels including marketing automation across email, web and app push notifications, in-app messaging and SMS (Leanplum, Twilio, Firefox, Mandrill, Braze).
Grasp of business intelligence principles and digital marketing analytics tools (PowerBI, Analytics Cloud, OAC, Excel).
Technical knowledge with programming languages (HTML, CSS, Javascript), and Martech templating languages (RPL, Liquid, GTL, AMPScript).
Be versed in SQL to handle, deal with and manipulate data in relational databases.

About Cashrewards

Cashrewards is Australia's most loved cashback platform, serving over 2 million members with an enticing range of cashback offers from more than 2000 brand partners. We're fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. We support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation. We offer a range of benefits including flexible working, Friday hours, double cashback, free access to Headspace, discounted fitness classes and wellness offering, birthday leave, 16 weeks paid parental leave, and the ability to work up to 90 days a year from anywhere in the world.

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