Strategic Communications Specialist

7 days ago

Perth, Western Australia beBeeCommunication Full time $90,000 - $125,000
Key Communications Role

A key professional is required to drive strategic communications, engaging the community, clients, employees, and stakeholders. The successful candidate will uphold and strengthen our reputation through clear, impactful, and meaningful messaging.

  • Develop Strategic Communication Plans
    • Design high-impact communication strategies that align with our mission, brand, and marketing initiatives.
    • Identify key audience segments within the community and tailor messages to their specific needs.
    • Define project timelines and plan resources for timely execution.
  • Community Engagement & Public Relations
    • B/build strong relationships with media outlets and community organisations to promote a positive perception of aged care.
    • Develop engaging content for media, social media, and community outreach programs.
    • Organise and support PR and experiential events to increase visibility and engagement.
  • Digital & Social Media Communication
    • Create compelling website and social media content in collaboration with the marketing team.
    • Understand the consumer journey and craft informative messaging, including FAQs and educational materials.
  • Brand Reputation & Internal Communications
    • E nsure all communication materials reflect our values, vision, and mission.
    • Support internal communications by crafting messages for employees that align with our organisational culture and goals.
    • Provide communication support for executives, including speech writing and internal messaging.
  • Corporate Publications & Media Management
    • Develop and manage our publications, such as newsletters and annual reports.
    • Prepare media kits, press releases, and proactive media pitches to enhance credibility.
    • Handle media inquiries, including crisis communications and responses to negative publicity.
  • Data Insights for Continuous Improvement
    • Utilise data to gain insights into community perceptions of aged care and adjust messaging accordingly.
    • Measure and analyse the effectiveness of communication campaigns, optimising strategies based on key learnings.

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