Senior Director, Digital Growth

5 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $160,000

Job Title: Senior Director, Digital Growth

Job Description:

This senior leadership role is responsible for leading the direct-to-consumer (DTC) initiatives in Australia, driving digital revenue growth, optimizing the customer journey, and ensuring a premium brand experience across all digital touchpoints.

  • Lead the Australian DTC business, owning the P&L and driving traffic, revenue, margin, and customer growth.
  • Develop and execute data-driven strategies aligned with global brand goals and local market needs.
  • Collaborate with Global eCommerce Team on Shopify site operations, UX, and merchandising to ensure a seamless and luxurious customer experience.
  • Partner with digital growth team to execute high-impact campaigns, product launches, and promotional strategies.
  • Identify and manage strategic partnerships to expand brand reach and drive traffic to digital channels.
  • Expand lifecycle marketing programs (email and SMS) to drive acquisition, conversion, and retention.
  • Manage a robust testing roadmap leveraging A/B testing and analytics tools.
  • Monitor KPIs such as conversion rate, AOV, CAC, LTV, and retention; report insights to leadership.
Required Skills and Qualifications:
  • Minimum 7 years of eCommerce experience, ideally in beauty, luxury, or consumer goods.
  • Deep understanding of the Australian eCommerce market, including consumer trends, SEO, and compliance standards related to data privacy and security.
  • Strong knowledge of Shopify Plus, Klaviyo, Google Analytics, and tools for CRO and retention.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication, organizational, and problem-solving skills.
  • Experience managing cross-functional teams and external vendors in a fast-paced and dynamic environment.
  • Curiosity in leveraging AI-driven tools for research, customer engagement, and team efficiency.
  • Team player with no ego, willing to roll up their sleeves where no task is too large or small.
About This Opportunity:

This is an exciting opportunity to join our company and take on a key leadership role in shaping our digital growth strategy. If you are a motivated and experienced professional with a passion for eCommerce, we encourage you to apply.

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