Strategic Brand Marketing Lead

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $120,000

About the Role

You will lead the marketing efforts at one of our newest and most unique properties. Managing the strategy, planning and activation for a portfolio of brands on-site including hotels, restaurants, bars and conferencing venues. Reporting to the General Manager with a dotted line to the central marketing team, you will work closely with cross-functional teams to achieve business goals.

Key Responsibilities:

  • Develop annual marketing plans for all brands working with cross-functional teams to align on business needs, and to drive revenue
  • Manage related budgets, tracking and reporting, with regular updates on progress and optimisation to increase performance
  • Activate marketing initiatives such as tactical campaigns, digital, print, on-property, special events and local partnerships
  • Create and manage content for all brands across all channels including websites, social media, and digital signage
  • Lead new photography for all brands including planning, logistics and delivery of final assets
  • Help to develop compelling hotel packages that appeal to target segments, leveraging partnerships with promotion across channels
  • Lead social media plans, calendar and activity for all brands including agency and community management
  • Manage search engine marketing and optimisation for restaurant and bar websites
  • Lead creative delivery across print and digital for all brands and manage new design briefs working with freelancers or internal design team
  • Manage hotel collateral stock including usage, cost and re-ordering
  • Manage and maintain hotel-based brand portfolio databases, and lead acquisition and engagement activities
  • Prepare marketing updates and present at owner and key stakeholder meetings

About You:

  • Substantial work experience relevant to the role, including hospitality, hotels, meeting and/or events
  • Demonstratable experience in building successful and integrated marketing plans, and driving marketing activations across multiple areas
  • Analytical and able to interpret and manage marketing data and budgets
  • Exceptional organisational and planning skills, with the ability to manage multiple projects and stakeholders in a dynamic environment
  • Good stakeholder management with a collaborative style, and the ability to build and foster strong working relationships to deliver results
  • Confident communicator with strong verbal, written and presentation skills, and an attention to detail
  • Design and visual flair, with the ability to write great content that really drives customer engagement
  • Passion for people, processes, and problem solving with a practical approach
  • Either formal tertiary qualification in Marketing or other relevant vocational qualifications or suitable experience

About Working with Us:

We're a global hotel group looking for passionate people ready to dive in and move with us. We have seven brands, with 69 hotels, in six countries and we're not stopping there, with 20 new hotels underway and more in the pipeline. Everyone is invited to take ownership and help shape our future. If you're authentic, flexible and talented, you'll find more than you expected, and we'll support you every step of the way.

Job Types: Full-time, Permanent

Salary: $100,000.00 - $120,000.00 per year

Ability to Commute/Relocate: Coburg, VIC: Reliably commute or planning to relocate before starting work

Work Authorisation: Australia

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