Strategic Brand Marketing Lead

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $120,000
Brand Campaigns Manager Job Description

We are seeking a seasoned Brand Campaigns Manager to join our team. This is a unique opportunity to leverage your expertise in brand and product marketing to drive awareness, engagement, and growth.

The ideal candidate will possess a deep understanding of integrated marketing campaigns, creative production, and brand systems. Experience managing or working closely with creative teams, freelancers, or agencies is essential.

This role involves developing go-to-market brand campaign plans across digital, social, email, events, and partnership channels, while coordinating with Product, Sales, Design, and external agencies to align creative messaging and timing.

Crafting compelling brand narratives and product stories that differentiate us in the marketplace is also a key responsibility.

  • Key Responsibilities:
  • Develop integrated marketing campaigns that drive awareness and engagement
  • Manage the end-to-end campaign lifecycle, from creative briefs through to performance analysis
  • Ensure every touchpoint stays true to our brand
  • Partner with cross-functional teams to design, execute, and optimize campaigns

Requirements:

  • Proven experience in B2B/B2C marketing across brand, campaigns, and product
  • Experience developing and executing brand strategies that drive awareness and differentiation
  • Strong understanding of visual design, creative production, and brand systems
  • Experience managing or working closely with creative teams, freelancers, or agencies

Benefits:

  • Dynamic work environment
  • Supportive team environment
  • EAP access supporting a healthy work-life balance

Why Work With Us?

We are passionate about creating a high-trust environment where our employees feel valued and empowered to make meaningful contributions. If you're a motivated and results-driven individual who thrives in a fast-paced environment, we encourage you to apply.

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