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Marketing Assistant

2 months ago

Sydney, New South Wales, Australia Kip McGrath Full time
About the Role

We are seeking a highly skilled and experienced Marketing Assistant to join our team at Kip McGrath Education Centres. As a key member of our marketing team, you will play a pivotal role in supporting our Global Marketing Manager with strategic and operational marketing initiatives.

Key Responsibilities
  • Develop and execute strategic marketing campaigns to enhance brand awareness, customer acquisition, and engagement.
  • Coordinate and manage marketing campaigns across digital, print, and social media platforms.
  • Provide guidance and support to franchisees on lead generation and local marketing activities.
  • Spearhead campaigns for corporate business segments.
  • Measure, evaluate, and optimize marketing initiatives to ensure ROI meets objectives.
  • Collaborate with internal and external stakeholders to ensure project delivery aligns with timelines and quality standards.
  • Implement targeted B2B campaigns for new centre sales.
  • Manage the development and execution of digital marketing strategies including SEM, display advertising, social media, and email marketing.
  • Create and manage a comprehensive social media content calendar across various platforms.
  • Collaborate with internal teams and external agencies to produce compelling digital content.
Requirements
  • Minimum 3 years of experience in marketing roles, demonstrating a track record of successful campaign execution and management.
  • Proven experience in digital marketing, including SEM, social media, and email marketing.
  • Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
  • Bachelor's degree in Marketing, Business Administration, or related field preferred.
About Kip McGrath

Kip McGrath Education Centres is a well-known and respected brand in the education sector, with a global presence and a commitment to providing quality education solutions. We are a dynamic and innovative company, with a strong focus on customer engagement and brand growth.