
Digital Customer Experience Strategist
2 weeks ago
• Be an agent for change, driving innovation and adoption of new technology to deliver seamless omnichannel customer experiences
• Optimize Bayer CRM, multichannel platforms, and processes and execute the Integrated MultiChannel Marketing (IMCM) strategy and initiatives
• Collaborate with business, vendors, commercial, and tech teams to scope, plan, and embed digital experiences for HCPs
• Monitor the external digital landscape, staying up to date on new and emerging innovations, evaluating new trends, and helping offer creative solutions and craft a long-term vision for omnichannel engagement with customers
• Utilize analytics to develop, measure, and optimize integrated multi-channel campaigns
• Track performance, rapidly evolve content, and optimize channel mix to deliver impact
• Actively participate as a member of internal cross-functional teams/squads providing field insights to help drive brand strategies and tacticsRequirements:• Passion for digital, healthcare, and continuous improvement.
• Extensive experience with CRM systems including VEEVA
• Proven project & service management skills in a complex commercial setting
• A creative mind with analytical skills and reporting capability backed up by a pragmatic approach
• Excellent business partnering skills with the ability to influence across boundaries with a broad range of cross-functional local, regional, and global stakeholders
• Previous experience with agile or scrum methodology preferredBenefits:• We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity, and flexibility. At Bayer everyone belongs, regardless of race, color, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles, or background. We strongly encourage First Nations people to apply.Other Information:If you have a disability or special need that requires accommodation, please let us know.Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.
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