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Manager (Digital Communications & Customer Insights)
2 months ago
The State of Queensland is seeking an experienced Manager (Digital Communications & Customer Insights) to join our dynamic External Affairs team. As a key member of our team, you will play a critical role in driving our communications initiatives and platforms, supporting our strategic business priorities, and contributing to a supportive and inclusive culture.
Key Responsibilities- Oversee the preparation of integrated communication materials, including social media strategies, campaigns, posts, and reports, as well as other written materials such as media, online, and marketing collateral.
- Collaborate with teams across Strategic Communications Unit to gather, analyze, and leverage data to drive customer insights.
- Support the leadership team in driving customer insights based on data.
- Build and maintain effective relationships and communication networks with content providers and internal and external stakeholders.
- Scan the environment to identify and analyze major and sensitive issues and assist and support in the preparation and execution of External Affairs team strategies and initiatives to mitigate risk and ensure brand integrity.
- Manage the social media team in delivering proactive and reactive communications and ensuring development and capability growth opportunities across the team.
- Oversee and manage the development, implementation, and evaluation of strategies to create and sustain a safe and healthy workplace culture, optimize resource investment and performance.
- Assist with the provision of specialist and strategic advice to executives, stakeholders, and other departmental representatives on complex external communications matters, including social media approach in crisis management and disaster response.
- A Bachelor degree in marketing, social media, journalism, or corporate affairs or similar, higher qualification, or at least five years' relevant experience working in a media, digital, or external communication or corporate affairs environments.
- Experience leading an external communication, public relations, public affairs, digital, media teams to deliver persuasive content for a digital environment.
- Proficiency in planning, executing, and evaluating integrated digital communication strategies and initiatives.
- Strong knowledge of web publishing platforms, CMS systems, and accessible web content creation principles.
- Ability to build and maintain effective relationships with content providers and various internal and external stakeholders.
- Experience developing, implementing, and evaluating business development and team performance strategies in a large and geographically dispersed organization.
