Performance Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia WHO IS ELIJAH Full time $90,000 - $120,000 per year

Company Description

WHO IS ELIJAH is a modern fragrance house where individuality meets imagination and the art of transformation is bottled. Founded by Raquel Bouris in 2018 amidst the vibrant energy of Sydney, Australia, each creation is crafted to reflect the multifaceted nature of those who wear them. The fragrances invite you to explore who you want to be today, offering freedom, confidence, and self-expression. Minimalist yet versatile, WHO IS ELIJAH scents transcend conventions and inspire unforgettable moments.

Role Description

This is a full-time on-site role for a Performance Marketing Manager located in Tarren Point, NSW.

As our Senior Performance Marketing Manager, you will own and manage the day-to-day performance marketing funnel. You'll lead our digital advertising strategy with a strong focus on META and paid social, ensuring campaigns are optimised daily and consistently scaled for growth. You'll also be responsible for building and managing full-funnel strategies – from awareness-driving creative at the top, to high-intent remarketing and conversion-focused campaigns at the bottom.

This role is hands-on, strategic, and fast-paced. You'll work closely with our creative and brand teams to feed large volumes of content into the funnel and translate performance insights into action.

Key Responsibilities

  • Own and manage daily paid media strategy across META, TikTok, Google, and looking at platforms such as Pinterest and Snapchat.
  • Optimise campaigns daily to maximise ROAS, scale high-performing ads, and eliminate inefficiencies.
  • Build, test, and scale always-on campaigns, ensuring strong full-funnel performance.
  • Manage large volumes of creative assets in the funnel, briefing the brand/creative team on new requirements based on performance.
  • Develop and maintain robust testing frameworks for creative, audience, bidding, and placements.
  • Analyse campaign data and produce insight-driven reports, with clear recommendations weekly.
  • Partner with brand and eCommerce teams to align performance campaigns with product launches, key retail moments, and brand campaigns.
  • Stay across industry trends, platform updates, and competitor activity, bringing fresh thinking and innovation to the role.
  • Own budget management and forecasting to ensure efficient spend and sustainable growth.

About You

  • 3-5 years experience in performance marketing, ideally in eCommerce, fashion, or beauty and agency roles.
  • Proven track record of scaling META campaigns with strong ROAS.
  • Highly analytical, with the ability to translate data into actionable insights.
  • Comfortable working at speed, managing multiple campaigns and creative iterations daily.
  • Strong understanding of full-funnel marketing and customer journey optimisation.
  • Confident using key ad platforms, attribution tools, and analytics dashboards.
  • Creative thinker who thrives in a fast-moving, entrepreneurial environment.

Qualifications

  • Strong skills in Digital Marketing, including SEO, SEM, PPC campaigns, and social media marketing
  • Proficiency in data analysis, performance tracking, and optimization strategies
  • Experience with marketing tools such as Google Analytics, AdWords, and social media advertising platforms
  • Excellent communication and collaboration skills to work effectively with creative teams
  • Bachelor's degree in Marketing, Business, or a related field
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Knowledge of the fragrance or beauty industry is a plus
  • Strong analytical and problem-solving skills

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