Senior Fashion Content Strategist

4 days ago

Sydney, New South Wales, Australia The Iconic Full time
Unlock Your Potential as a Senior Fashion Content Strategist

At The Iconic, we're on the hunt for a talented Senior Fashion Content Strategist to join our dynamic team. As a key player in our content strategy, you'll have the opportunity to create high-quality, SEO-optimized content that drives organic traffic, boosts search engine rankings, and enhances user engagement.

About the Role:
  • Create clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across our catalogue.
  • Edit and upload content into our CMS, ensuring accurate population of metadata and hyperlinking as required.
  • Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
  • Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content.
  • Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
  • Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed.
  • Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge.
  • Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
Your Skills:
  • SEO Expertise: You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal.
  • Fashion eCommerce Knowledge: You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with The Iconic's brand identity.
  • Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic.
  • Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content.
  • Brand TOV Interpretation: You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story.
  • Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure.
  • Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.
What We Offer:
  • A highly competitive salary of $80,000 - $100,000 per annum.
  • A comprehensive benefits package, including flexible working hours, parental leave, and wellness programs.
  • The opportunity to work with a leading fashion and lifestyle destination in Australia.
  • A collaborative and dynamic work environment, with a focus on employee growth and development.
How to Apply:

We encourage applications from experienced professionals who share our passion for creating impactful, SEO-driven content. If you're passionate about fashion and digital marketing, we'd love to hear from you.

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