Senior Content Strategist

4 days ago

Sydney, New South Wales, Australia Minor Hotels Full time
About the Role

We are seeking a highly skilled Senior Content Strategist to join our team at Minor Hotels.

The ideal candidate will have a proven track record of developing and implementing comprehensive content marketing strategies that drive business results.

Key Responsibilities
  • Develop and execute a robust content marketing strategy aligned with business objectives, encompassing social media, website development, brand initiatives, and property-specific requests.
  • Create high-quality, engaging content across various formats, including imagery, photography, campaign design, video content, and infographics.
  • Analyse target audiences and tailor content strategies to effectively address their needs and preferences.
  • Collaborate with the marketing team to ensure alignment of content initiatives with broader marketing campaigns and projects.
Requirements and Qualifications
  • Minimum 4 years of experience in content marketing, with a demonstrated history of creating and distributing successful content across various platforms.
  • Strong understanding of SEO, social media dynamics, and effective content distribution strategies to maximise reach and engagement.
  • Proficient in utilizing content management systems (CMS) and marketing automation tools to streamline content workflows.
  • Analytical mindset with the capability to interpret data, draw insights, and make informed, data-driven decisions to enhance content effectiveness.
  • Excellent project management and organisational skills, with the ability to oversee multiple projects simultaneously while maintaining high standards of quality.
  • Outstanding verbal and written communication skills, combined with a strong work ethic and the ability to work independently and proactively.
Compensation and Benefits
  • Estimated annual salary: $65,000 - $80,000 AUD or NZD.
  • 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand.
  • Access to Minor Hotels ANZ paid parental leave benefits.
  • 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand.
  • Additional paid leave including Birthday and Study leave.
  • Educational Financial support may be available to those who undertake development relevant to the company's business requirements.
  • NIB Insurance discounts.
  • Discount savings and cash back from over 400 popular retailers in Australia and New Zealand.
  • Entertainment and experience discounts.
  • Discount on Furniture.
  • 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe.
  • Wellbeing programs with Uprise (EAP).
  • Wellness Programs at Elysia Wellness retreat.

Moderate your expectations; this role is open to candidates with working rights within Australia or New Zealand.

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