WPP Beauty Tech Labs Lead

4 weeks ago


Melbourne, Victoria, Australia Wavemaker Full time

About the Role

As the Beauty Tech Labs Lead at Wavemaker, you will be responsible for spearheading the latest innovations in social media, digital engagement, and influencer marketing for L'Oréal Groupe brands. This is a unique opportunity to shape the future of beauty marketing and drive industry innovation.

Key Responsibilities

  • Develop and execute social-first, data-driven influencer campaigns that drive brand awareness, engagement, and sales.
  • Lead a high-performing team of 20+ professionals across creative, content, social, and influencer marketing disciplines.
  • Collaborate with L'Oréal Groupe (CDMO and Brand Divisions), key influencers, and creators to create authentic brand stories that resonate with today's beauty consumers.
  • Use analytics and social listening tools to continuously optimize campaigns and track trends.

Why You Should Apply

This role offers a chance to be a thought leader in the beauty and influencer marketing space, driving education and inspiration both internally and externally. You will have the opportunity to work alongside some of the brightest minds in beauty, technology, and influencer marketing, and contribute to the development of best practices in influencer marketing excellence.

About Wavemaker

Wavemaker is a bespoke team embedded in Wavemaker, pulling in the best talent and practices from the group as required. We believe in fostering a diverse and inclusive work environment that is free of discrimination, harassment, or bullying. We encourage all applicants to apply, regardless of their background or experience.


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