Customer Engagement Specialist

22 hours ago


Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $110,000
Job Description

We have a rich history of serving communities dating back to 1914 and have grown into a leading company with over 115,000 team members and a portfolio of iconic brands. As a key member of our Liquorland team, you will not only make a difference in the lives of millions but also witness the impact firsthand.

About the Team

Our Liquorland team supports a network of more than 980 stores and an online website, delivering on our commitment to provide accessible drink solutions for every occasion. We are dedicated to building strong relationships with our customers and stakeholders through effective customer strategy, loyalty, and insights.

About the Role

As part of our Customer Strategy, Loyalty & Insights team, you will be responsible for developing and implementing the strategy for our Loyalty program for Liquorland. This involves overseeing the execution of the Loyalty strategy for Liquorland as we continue our journey to build loyalty through acquisition, retention, and engagement.

You will manage the health of the member database for Liquorland through acquisition, enhancements to the customer value proposition, and redemption. You will also amp up the customer value proposition, develop and manage use cases for segmenting member data and cross-channel campaigns, build and optimize automated lifecycle campaigns to drive customer retention, influence key stakeholders, and manage a team of two and agencies to deliver the strategy and key initiatives.

Required Skills and Qualifications
  • Tertiary qualified in Advertising/Marketing/Business
  • 5+ years experience leading a team in marketing, loyalty or CRM
  • High-energy environment, ideally coming from a Retail/FMCG background
Benefits

As a key member of our team, you will have the opportunity to work in a dynamic environment, driving business growth and customer engagement. You will also have access to opportunities for professional development and career advancement.

If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Join our team and contribute to making a difference in the lives of millions of Australians.



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