Customer Engagement Specialist

1 day ago

Melbourne, Victoria, Australia beBeeEngagement Full time $70,000 - $100,000

We're looking for a skilled professional to join our Customer Marketing Team and drive customer engagement through smart, data-informed marketing automations.

About the Role

This role involves developing deep customer relationships, driving retention and maximising lifetime value by delivering connected experiences that meet the needs of each lifecycle stage and customer segment.

  • Building Smart Journeys: Design and optimise automated campaigns (email, SMS, in-app) that guide customers through personalised lifecycle touchpoints including welcome, retention, win-back and beyond.
  • Bringing Strategy to Life: Translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention and deliver measurable outcomes.
  • Enhancing the Customer Experience: Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent and relevant digital experiences.
  • Collaborating Cross-Functionally: Work closely with internal teams across marketing, product, sales, service and digital to ensure loyalty and automation programs are aligned, integrated and on-brand.
  • Owning Creative Direction: Ensure loyalty and automation content is clear, compelling and aligned with brand standards and values.
  • Measuring What Matters: Monitor performance metrics like open rates, retention and customer lifetime value, sharing insights, tracking ROI and making data-driven recommendations for optimisation.
  • Supporting Digital and Go-To-Market Plans: Contributing to go-to-market planning, digital roadmap alignment and campaign delivery across customer segments and channels.
  • Driving Innovation: Keeping a close eye on industry benchmarks, platform performance and emerging tools and always looking for ways to improve effectiveness and scale impact.

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