Digital Marketing Strategist

4 weeks ago


Melbourne, Victoria, Australia Bupa Full time
Company Overview

Bupa is a leading healthcare provider committed to helping people live longer, healthier, happier lives. With a strong focus on innovation and customer-centricity, we're constantly evolving to meet the changing needs of our customers.

About the Role

We're seeking an experienced Digital Marketing Strategist to join our Connected Care team. As a key member of our marketing team, you'll be responsible for developing and executing digital marketing strategies that drive business outcomes and deliver against our Connected Care Digital Health strategy.

This role will see you managing the planning, development, and execution of digital marketing activities across multiple channels, including paid media, social media, and email marketing. You'll work closely with our cross-functional teams to develop targeted campaigns that resonate with our audience and drive engagement.

As a seasoned marketer, you'll have a deep understanding of digital marketing principles and practices, as well as experience in campaign measurement and analysis. Your excellent communication and project management skills will enable you to effectively collaborate with stakeholders and drive projects forward.

Key Responsibilities
  • Develop and execute digital marketing strategies that align with our business objectives and drive revenue growth.
  • Manage digital marketing campaigns across multiple channels, including paid media, social media, and email marketing.
  • Work closely with cross-functional teams to develop targeted campaigns that resonate with our audience and drive engagement.
  • Analyse campaign performance and provide actionable insights to inform future marketing decisions.
Requirements
  • 3+ years of experience in digital marketing, preferably in a healthcare or finance industry.
  • Degree in Marketing or related field (essential).
  • Advanced knowledge of digital marketing tools and platforms, including Google Analytics, AdWords, and Facebook Ads.
  • Strong analytical and problem-solving skills with attention to detail.
  • Excellent communication and project management skills with ability to work collaboratively in a fast-paced environment.
What We Offer
  • Competitive salary package ($120,000 - $150,000 per annum)
  • Flexible hybrid working environment with option to work from home.
  • Award-winning company culture with opportunities for professional growth and development.
  • Generous leave provisions including 14 weeks paid parental leave.
  • Significant discounts on health, travel, home, car, landlords, and pet insurance.


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