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Digital Marketing Strategist

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Brisbane, Queensland, Australia Michael Page Australia Full time

About Our Client

Michael Page Australia is proud to partner with a leading global e-commerce fashion brand renowned for its cutting-edge designs, innovative digital shopping experiences, and trendsetting style that resonates with fashion enthusiasts worldwide.

**Job Summary**

We are seeking a highly analytical and creative Paid Media Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies across SEM, Paid Social, Display, and Affiliate.

**Key Responsibilities**

* Assist in developing and executing digital marketing strategies to drive traffic and revenue growth
* Optimize paid search tactics to boost performance and results
* Manage and refine campaigns on Google Ads, Meta, Tik Tok, Pinterest, and Snapchat
* Work with the marketing team to enhance and brief creative content
* Continuously optimize campaign structures, audience targeting, and landing pages
* Use data to target high-value customers and identify growth opportunities
* Build and maintain relationships with affiliate partners
* Monitor campaign performance to meet traffic and ROAS goals
* Analyze website traffic and visitor behavior for insights
* Conduct regular audits of paid search results for ad visibility and compliance

**Requirements**

* Strong analytical skills with a deep understanding of mobile/app advertising and analytics tools
* Ability to craft compelling narratives and exceptional storytelling skills
* Proficient in short-form copywriting
* 2 years of experience using relevant tools
* Experience with Tik Tok, Snapchat, Pinterest, Meta, Google, and Impact (or similar affiliate platforms)

**What's on Offer**

* Flexible working arrangements available (1 day working from home per week)
* Excellent employee discounts on clothing
* Training and development focus for staff
* A culture that supports your health and well-being

**Language:** en-US