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Digital Audio Marketing Strategist
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We are seeking a highly skilled Digital Audio Marketing Strategist to lead all paid marketing campaigns across app installs, audio and video advertising. This is an exciting opportunity to join our team and be part of shaping the future of audio in Australia.
Key Responsibilities- Develop and implement comprehensive customer acquisition strategies to drive growth and expand our customer base by driving MAUs and limiting churn.
- Utilize CRM tools to segment audiences and deliver personalized marketing messages at scale
- Work with ARN's broadcast brands to encourage digital audio consumption.
- Support the configuration, admin, and maintenance of our Martech tools & products.
- Plan, execute, and manage multi-channel marketing campaigns from inception, optimisation and to completion.
- Own and lead iHeart's app install campaigns across UAC & Apple Search Ads. Manage and create the rollout of design assets needed to hero iHeart's radio and podcast audiences.
- Work with the broader iHeart Product & Consumer team to collaborate on iHeart's owned channel marketing across display and audio inventory.
- Ideate and execute campaigns that align to iHeart KPIs across increases in registrations, app installs, time spent listening and decrease in churn.
- Assist in the product optimization and management of iHeart's digital websites and app.
- Strong written and verbal communication skills
- Video shooting, editing and knows their way around digital design.
- Experience managing social media channels for brands
- A passion for podcasts, music, & audio content
We are looking for someone who is passionate about digital marketing and has a strong understanding of CRM tools and Martech solutions. You should have experience in developing and implementing customer acquisition strategies and have a proven track record of success in driving growth and expansion.
What We OfferWe offer a competitive salary of $120,000 - $150,000 per annum, depending on experience, as well as a range of benefits including:
- ARN Social Work Perks which can include – various giveaway & events, FREE and discounted tickets.
- Novated Leasing + Super Salary Sacrifice | Paid Birthdays off |Paid Parental Leave | Charity Leave.
- Discounts on lifestyle, entertainment with big name brands including Health fund discounts.
- Education Assistance | Career Development with consistent quality training | Long term career progression.
We are ARN, the recognised leader in audio in Australia. We are a fun and vibrant radio and podcast business that is passionate about creating moments that move people. We believe in owning our culture and being solutions focused, and we are looking for someone who shares our values and is passionate about joining our team.
