Marketing Content Specialist

1 day ago

Sydney, New South Wales, Australia Tyro Payments Limited Full time
{"title": "Marketing Specialist Role at Tyro Payments Limited", "description": "

About Tyro Payments Limited

We're a tech company at heart, fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

Our team of 600+ employees is a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales, and other functions within the business.

About the Role:

As a Marketing Specialist at Tyro Payments Limited, you will be instrumental in enhancing awareness, consideration, and adoption of our products by creating compelling content for every stage of the buyer journey.

You will collaborate across various departments to define, develop, and deliver effective, scalable product content. Measuring and optimising the effectiveness of this content will be essential to your success in this role.

Key Responsibilities:

Content Creation & Management: Produce and maintain high-quality product content for various channels, including blog posts, articles, infographics, demo videos, and website content.

Analytics & Optimisation: Utilise analytics tools to track content performance, identify opportunities for optimisation, and test content across the website. Inform content-led strategies throughout the buyer journey using data and research.

Customer & Market Insight: Develop a deep understanding of Tyro's customers, competitors, and products. Ensure content addresses customer needs and pain points at each stage of the buyer journey by leveraging research and data.

GTM & Product Marketing Support: Manage product content requirements for go-to-market (GTM) motions and support general product marketing tasks, including customer value proposition (CVP) and messaging development.

Requirements:

  • Proven experience in understanding product marketing and marketing products to drive education
  • Proven experience across product marketing, or similar role (ideally within financial services).
  • Knowledge of CMS, CRO principles, and digital marketing strategies.
  • Strong analytical skills and experience using analytics tools to track and report on content performance and optimise strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Perks and Benefits

We've worked hard to create an environment that's big on diversity, inclusion, and flexibility, and one that suits the changing needs of our people across Australia. Here are just some of the things our employees tell us they love about working here:

  • A hybrid working policy that truly enables you to live your best life
  • Learning and career development opportunities
  • 16 weeks paid primary carers leave
  • 12 weeks paid secondary carers leave
  • Annual team-based volunteer day
  • We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine, and non-alcoholic beverages, ping pong, and video games
  • Taco Tuesdays
  • Mental health and wellness initiatives
  • Personal finance initiatives

Join our team and be part of a dynamic and inclusive work environment

", "lang_code": "en"}

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