Acquisition and Retention Manager

2 months ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

We are seeking a highly skilled Acquisition and Retention Manager to join our Home Portfolio department. As a key member of our team, you will play a critical role in driving sales performance and channel optimization across our Trades portfolio.

Key Responsibilities
  • Identify opportunities to introduce sales-driving initiatives and post-purchase engagement/retention activities
  • Develop trials to inform new offers to uplift sales and channel performance, using an iterative approach to test what works before offers are scaled
  • Work with call centre and shop network partners as a key channel to test strength of new propositions and offers
  • Influence and support the delivery of ongoing optimisations of existing (and new) lifecycle communication journeys such as onboarding and renewals
  • Manage ongoing relationships with our trade network partners to optimise category performance
  • Manage the relationship with the outbound sales team, coordinating existing campaigns and initiating new trials
  • Identify trends and opportunities within customer feedback and drive initiatives to implement improvements
Requirements
  • Relevant tertiary qualification such as business, product or marketing
  • Exceptional understanding of customer drivers, methodologies and campaign tools
  • Experience in both strategy development and delivery for 1:1 communication programs
  • Strong commercial acumen with proven ability to meet agreed acquisition and retention targets within a growth context
  • Solutions-focused approach to problem-solving and a growth mindset
  • Prior experience in insurance, trades and/or property (advantageous)
What We Offer
  • Flexible and informal work environment that helps bring balance between work and home
  • Generous discounts on home and car insurance policies and RACV roadside care
  • Club Membership and great discounts across all RACV resorts
  • Discounts from corporate partners that are updated monthly
About RACV

We believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.

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