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Senior Brand Marketing Manager

3 weeks ago

Melbourne, Victoria, Australia beBeeBrand Full time $140,000 - $180,000
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Senior Brand Marketing Manager\

Job Description:

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As a key member of our marketing team, you will be responsible for driving the end-to-end marketing strategy and execution for a portfolio of fashion and accessories brands. Your goal will be to develop distinct brand marketing plans that grow brand equity, customer engagement, and category performance.\
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Responsibilities:

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  • Lead the annual and seasonal marketing strategy for each brand, ensuring alignment to brand positioning, customer needs, and financial targets.\\-
  • Develop brand-specific marketing frameworks, including campaign cadences, content direction, and tone of voice.\\-
  • Identify category or brand-specific growth opportunities by leveraging customer data, market trends, and trade insights.\\-
  • Drive innovation in brand storytelling by testing new formats, platforms, and engagement strategies to reach and grow brand audiences.\\-
  • Lead the development and rollout of all brand campaigns and activations in partnership with internal creative teams and/or external creative agency partners.\\-
  • Ensure each brand's campaign suite is tailored to its unique customer journey, including product storytelling, digital conversion paths, in-store experience, and loyalty mechanisms.\\-
  • Manage and monitor advertising subsidy agreements with brand partners, ensuring accurate application, compliance, and reconciliation.\\-
  • Work in collaboration with online/e-commerce teams on strategy for each brand across Myer.com.au, email, paid digital, social, and loyalty channels.\\-
  • Partner with Digital and Media teams to create targeted, high-performing digital campaigns across paid and owned assets.\\-
  • Partner with Events and PR team on customer experiences for VIPs and media/influencers.\\-
  • Collaborate with Product, Merchandise, and Buying teams to align marketing plans with product strategy, seasonal trade, and commercial objectives.\\-
  • Work closely with eCommerce, Loyalty, Insights, CRM, and Digital teams to ensure campaigns are data-driven, personalized, and channel-appropriate.\\-
  • Lead, coach, and develop a team of marketing specialists to coordinators, creating a culture of ownership, creativity, and agility with proactive problem-solving and commercial thinking.\
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Requirements:

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  • Demonstrated experience in a senior marketing role, ideally across owned brands, fashion/lifestyle retail, or specialty brands.\\-
  • Strong understanding of brand marketing principles with experience developing marketing plans for distinct brand identities.\\-
  • Proven ability to deliver integrated, omnichannel marketing campaigns across owned and paid platforms.\\-
  • Strong digital acumen, including campaign performance tracking, audience targeting, e-commerce, and CRM strategy.\\-
  • Demonstrated experience managing budgets and maximizing marketing ROI.\\-
  • Confident in stakeholder and cross-functional collaboration, with strong influencing and communication skills.\\-
  • Leadership experience with a track record of growing high-performing, motivated teams.\\-
  • Degree in Marketing, Business, Communications, or related field.\\-
  • Experience working in a multi-brand or private label retail environment.\\-
  • Familiarity with the department store retail model and customer lifecycle marketing.\
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Benefits:

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  • Generous team member discounts on all products.\\-
  • Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.\\-
  • A supportive leadership and team network to set you up for success.\\-
  • Career growth and succession opportunities across the business.\\-
  • A chance to experience life's special moments fully, with balance and flexible options.\
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