Nutrition and Wellness Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeBrandManager Full time $130,000 - $140,000

Job Description

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The Brand Manager is responsible for driving brand awareness, consideration, conversion and sustainable growth through a digital-first marketing approach. This role will also manage the innovation pipeline from a marketing standpoint, develop compelling brand and marketing assets, and ensure consistent brand expression across all channels.

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  • Build brand awareness and engagement through integrated marketing campaigns.

  • Lead digital-first storytelling across social, paid, and owned channels.

  • Drive influencer and social media strategy to build community and conversion.

  • Develop brand and campaign assets, ensuring consistency across Amazon, DTC, TikTok Shop, and more.

  • Translate consumer insights into innovation opportunities and manage go-to-market execution.

  • Track brand performance and ROI, managing budgets for maximum impact.

">Required Skills & Qualifications">

We are looking for individuals who have what it takes to make an impact. To be considered for this opportunity, you should meet the following criteria:

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  • 3+ years' experience in brand management within FMCG, pet nutrition, supplements, or lifestyle wellness sectors.

  • Proven track record in digital-first brand building and integrated marketing campaigns.

  • Strong content and social media marketing skills to drive engagement and traffic.

  • Familiarity with product innovation, development, and stage gate processes.

  • Experience launching brands in new markets or categories (highly regarded).

  • Solid understanding of performance marketing and ability to partner with digital teams and agencies across Meta, Google, and TikTok.

  • Skilled in creating high-converting content for digital commerce platforms (Amazon, DTC, TikTok Shop).

  • Confident in analyzing consumer insights, tracking brand performance, and optimizing campaigns.

  • Good grasp of eCommerce and shopper behavior to support effective collaboration with the Digital Manager.

">Benefits">

Our total rewards package offering includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, and performance awards - not to mention various social and recreational activities.

">Others">

With over 3,400 team members working across the globe, our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole-family health and happiness across 7 international brands.

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