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Senior Manager, Sales Enablement and Content

2 months ago

Sydney, New South Wales, Australia Afterpay Full time
{"title": "Sales Enablement and Content Manager", "subtitle": "Drive Sales Success with Compelling Narratives", "content": "

As a Senior Manager, Sales Enablement and Content, you will play a pivotal role in empowering our sales teams to win with engaging narratives, insights, and sales content. Your expertise will be instrumental in developing the Afterpay B2B positioning and value proposition, creating a suite of sales content to equip our sales teams, and crafting compelling B2B brand storytelling.

Key Responsibilities:

  • Develop strategic messaging platforms, including brand positioning and value proposition frameworks.
  • Collaborate with sales leaders to develop a deep understanding of the sales process and create narratives and sales content materials to effectively position the Afterpay proposition.
  • Own the creation of sales materials across various formats and channels, partnering with sales, account management, B2B marketing, and product teams to align enablement programs with business objectives.
  • Partner with data science, insights, research, and strategy teams to develop compelling insights and proof points that demonstrate the positive impact of Afterpay on merchant partners.
  • Ensure strong positioning and messaging of the Afterpay product suite to merchants.
  • Collaborate with B2B marketing to support account-based marketing initiatives and partner with sales to build account-specific messaging strategies for Enterprise deal cycles.
  • Deploy our sales content platform, ensuring maintenance of sales materials and adoption of best-in-class enablement tools.
  • Track and analyze the effectiveness of enablement programs and initiatives, using data to assess performance and make data-driven recommendations for improvements.

Requirements:

  • Minimum of 7 years of experience in marketing, with 3+ years in B2B marketing providing support to sales and retention teams.
  • Deep understanding of the sales process and experience with Enterprise deal cycles.
  • Strong writing and storytelling skills, with experience creating customized RFP submissions and sales content.
  • Experience working with data and insights to craft sales narratives.
  • Comfort with ambiguity and ability to adapt quickly to changing goals and objectives.
  • Outstanding communication and problem-solving skills.

This role has one direct report and reports to the Director of B2B GTM.

", "additional_info": "

We're committed to building an inclusive economy where our customers have equal access to opportunity. We strive to live by these same values in building our workplace. Block is a proud equal opportunity employer.

We believe in being fair and are committed to an inclusive interview experience. We encourage applicants to share any needed accommodations with their recruiter.

We offer a range of benefits, including healthcare coverage, retirement plans, employee stock purchase program, wellness perks, paid parental leave, paid time off, and learning and development resources.

", "perks": "

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
", "company_info": "

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. We build tools to help more people access the economy.

Our company is made up of Square, Cash App, Spiral, TIDAL, and TBD. We're committed to making a positive impact on the world.

", "lang_code": "en-US"}