Marketing Manager

3 days ago

Mulgrave, Victoria, Australia Kmart Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Kmart. As a key member of our marketing team, you will be responsible for developing and executing customer-centric marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement customer engagement strategies across multiple channels, including email, social media, and in-store promotions.
  • Manage project delivery across a high-performing team, ensuring successful campaign and lifecycle program delivery end-to-end.
  • Provide expertise and support for enterprise Martech and data enablement practices, leveraging customer data to drive targeted marketing efforts.
  • Design and implement personalised omni-channel marketing campaigns aimed at engaging customers and driving commercial outcomes.
  • Develop and deliver tailored marketing strategies across various channels to enhance customer experience, drive customer retention, and increase revenue through targeted communications.
  • Apply a data-driven approach to deeply analyse campaign performance data, measure effectiveness, and implement data-driven improvements to marketing programs.
  • Manage relationships with marketing campaign owners, the creative team, and CRM specialists, ensuring alignment and successful execution of marketing initiatives.
Requirements
  • 5+ years of strategic Martec and personalisation expertise, with a track record of building and evolving omni-channel, 1:1 marketing programs to achieve commercial outcomes.
  • Proven experience building and evolving 1:1 marketing programs to deliver commercial outcomes in enterprise CRM systems.
  • Previous experience managing end-to-end trade and lifecycle programs in Braze (or similar enterprise CRM marketing systems), including building channel capability and implementing email contact strategies.
  • Extensive experience leveraging customer data to drive targeted marketing efforts.
  • Proficiency in HTML for adapting existing templates and building emails from scratch.
  • Strong analytical skills to assess campaign performance, identify trends, and make data-driven decisions for continuous improvement.
  • Ability to think creatively and strategically to develop innovative marketing solutions that resonate with customers.
  • Excellent communication and interpersonal skills to manage relationships with multiple stakeholders, ensuring alignment and collaboration.
What We Offer
  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
  • A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.
  • A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.
  • Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers.
  • We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program.
  • Free onsite parking when you're required to come into the office.
  • We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances.
  • A dynamic learning and support program.
  • Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.
  • In-house café that serves breakfast, lunch and includes a collaborative space to work in.
  • Reflection room, space for prayer, meditation, or time for yourself.
  • Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
  • Regular product sample sales with tonnes of discounted items to purchase.
  • Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement.
  • Great career opportunities across the broader Wesfarmers Group.

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