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Marketing Manager

2 months ago

Mulgrave, Victoria, Australia Kmart Full time
Marketing Manager - Customer Engagement

At Kmart, we're committed to delivering exceptional customer experiences through innovative marketing strategies. As a Marketing Manager - Customer Engagement, you'll play a key role in shaping our customer engagement strategies, working closely with a fast-paced team dedicated to delivering results-driven marketing campaigns.

Key Responsibilities:

  • Manage project delivery across a high-performing team to execute market-leading lifecycle and trade communications programs.
  • Oversee project management and collaborate with multiple stakeholders to ensure successful campaign and lifecycle program delivery.
  • Provide expertise and support for enterprise Martech and data enablement practices.
  • Own the end-to-end process of designing, implementing, and optimizing personalized omni-channel marketing campaigns to engage customers and drive commercial outcomes.
  • Develop and deliver tailored omni-channel marketing strategies across various channels to enhance customer experience, drive customer retention, and increase revenue through targeted communications.
  • Apply a data-driven approach to deeply analyze campaign performance data, measure effectiveness, and implement data-driven improvements to 1:1 communication programs.
  • Manage relationships with marketing campaign owners, the creative team, and CRM specialists to ensure alignment and successful execution of marketing initiatives.
  • Build, create, and execute strategies to support best-in-class marketing practices and drive overall business success.

Requirements:

  • 5+ years of strategic Martec and personalization expertise, with a track record of building and evolving omni-channel, 1:1 marketing programs to achieve commercial outcomes.
  • Proven experience building and evolving 1:1 marketing programs to deliver commercial outcomes in enterprise CRM systems.
  • Previous experience managing end-to-end trade and lifecycle programs in Braze (or similar enterprise CRM marketing systems), including building channel capability and implementing email contact strategies.
  • Extensive experience leveraging customer data to drive targeted marketing efforts.
  • Proficiency in HTML for adapting existing templates and building emails from scratch.
  • Strong analytical skills to assess campaign performance, identify trends, and make data-driven decisions for continuous improvement.
  • Ability to think creatively and strategically to develop innovative marketing solutions that resonate with customers.
  • Excellent communication and interpersonal skills to manage relationships with multiple stakeholders, ensuring alignment and collaboration.
  • Bachelor's degree in Business, Commerce, Advertising, Management, or related fields.

What We Offer:

  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
  • A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.
  • A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.
  • Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers.
  • We want you to feel rewarded for your commitment and hard work, that's why everyone gets the opportunity to participate in a bonus program.
  • Free onsite parking when you're required to come into the office.
  • We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances.
  • A dynamic learning and support program.
  • Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.
  • In-house café that serves breakfast, lunch and includes a collaborative space to work in.
  • Reflection room, space for prayer, meditation, or time for yourself.
  • Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
  • Regular product sample sales with tonnes of discounted items to purchase.
  • Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement.
  • Great career opportunities across the broader Wesfarmers Group.