Go-to-Market Strategist
4 weeks ago
About the Role
The Go-To-Market Manager will drive growth and improve customer experience outcomes by planning and executing go-to-market strategies for new and existing products, services, and propositions.
This role requires a good understanding of marketing principles, customer needs, the competitive landscape, and the delivery of projects in complex, highly regulated businesses.
We're looking for a talented individual to join our CX, Marketing & Innovation team, working closely with cross-project teams and operational teams across BVAC and wider BU's to drive demand for places in our homes, build the BVAC brand, and support customer experience initiatives.
- Key Responsibilities:
- Develop and execute go-to-market strategies for new and existing products, services, and propositions
- Conduct competitor analysis and market research
- Collaborate with cross-functional teams to develop marketing campaigns and collateral
- Manage discounting and special offers to drive sales and revenue growth
- Provide regular reporting and analysis on campaign performance
- Cultivate relationships with internal stakeholders to drive business growth and customer satisfaction
Requirements:
- Bachelor's degree in business or marketing
- Minimum 5 years of experience in marketing roles, with a focus on end-to-end campaign execution
- Experience in aged care or healthcare is desirable, but a background in highly regulated services businesses is considered
- Demonstrated experience delivering marketing campaigns and programs of work
- Proven ability to work with data, draw insights, and report on campaign performance
What We Offer:
- A unique agile culture that adapts to your needs
- A focus on your wellbeing and career growth
- A range of discounts on Bupa products, including healthcare, optical, and dental services
- 'People First' wellness program, accessible to all employees
- Online leadership development opportunities
- Clinical learning opportunities and more, through online and face-to-face training
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