Go-to-Market Strategist

4 weeks ago


Melbourne, Victoria, Australia Bupa Full time

About the Role

The Go-To-Market Manager will drive growth and improve customer experience outcomes by planning and executing go-to-market strategies for new and existing products, services, and propositions.

This role requires a good understanding of marketing principles, customer needs, the competitive landscape, and the delivery of projects in complex, highly regulated businesses.

We're looking for a talented individual to join our CX, Marketing & Innovation team, working closely with cross-project teams and operational teams across BVAC and wider BU's to drive demand for places in our homes, build the BVAC brand, and support customer experience initiatives.

  • Key Responsibilities:
  • Develop and execute go-to-market strategies for new and existing products, services, and propositions
  • Conduct competitor analysis and market research
  • Collaborate with cross-functional teams to develop marketing campaigns and collateral
  • Manage discounting and special offers to drive sales and revenue growth
  • Provide regular reporting and analysis on campaign performance
  • Cultivate relationships with internal stakeholders to drive business growth and customer satisfaction

Requirements:

  • Bachelor's degree in business or marketing
  • Minimum 5 years of experience in marketing roles, with a focus on end-to-end campaign execution
  • Experience in aged care or healthcare is desirable, but a background in highly regulated services businesses is considered
  • Demonstrated experience delivering marketing campaigns and programs of work
  • Proven ability to work with data, draw insights, and report on campaign performance

What We Offer:

  • A unique agile culture that adapts to your needs
  • A focus on your wellbeing and career growth
  • A range of discounts on Bupa products, including healthcare, optical, and dental services
  • 'People First' wellness program, accessible to all employees
  • Online leadership development opportunities
  • Clinical learning opportunities and more, through online and face-to-face training


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