Digital Marketing Strategist

3 hours ago

Melbourne, Victoria, Australia Atlas Recruitment Experts Full time

Atlas Recruitment Experts is seeking a seasoned Digital Marketing Strategist to enhance brand visibility and customer engagement for their esteemed client, Digital Anthropology.

About the Role:

We are looking for an experienced marketing professional with at least 2 years of experience in digital marketing principles, including SEO, SEM, content marketing, and social media management.

The ideal candidate will have strong organizational skills to manage multiple campaigns, track progress, and meet deadlines.

A strong understanding of target demographics and audience behaviors is crucial to tailor effective marketing campaigns.

The successful candidate will be responsible for creating and implementing comprehensive marketing strategies aligned with Digital Anthropology's goals.

This includes producing and overseeing digital content, conducting research, planning, executing, and monitoring multi-channel digital marketing campaigns across platforms such as Google Ads, social media, and email marketing.

The successful candidate will also be responsible for managing SEO and SEM efforts to improve website visibility and organic traffic, ensuring alignment with digital marketing strategies.

Furthermore, they will use analytics tools to measure and report on the effectiveness of marketing efforts, providing insights to optimize future campaigns.

A strong problem-solving skillset is required to identify challenges in campaigns and make data-driven adjustments.

About You:

  • You have at least 2 years of experience as a Marketing Specialist
  • You have a strong understanding of digital marketing principles, including SEO, SEM, content marketing, and social media management
  • You possess strong organizational skills to manage multiple campaigns, track progress, and meet deadlines
  • You can produce and oversee digital content (blogs, social media, email newsletters, case studies) that highlights the company's expertise in digital transformation and human-centered design
  • You have proficiency in writing clear, engaging, and persuasive content for digital platforms
  • You have the ability to conduct thorough market research, identifying target demographics and audience behaviors to tailor campaigns effectively
  • You are able to work closely with UX/UI designers, strategists, and developers to ensure marketing materials and campaigns are cohesive and aligned with project outcomes
  • You maintain a consistent social media presence by curating content, engaging with followers, and growing online communities

About the Salary:

The salary for this role is estimated to be between $73,000 - $83,000 per year, depending on experience.

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