Customer Engagement Manager

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000

The Retention Marketing team focuses on moving revenue-tied metrics through their work and is dedicated to retaining customers and developing programs that encourage repeat app usage.

About the Role

You will develop strategic marketing programs and communications to boost customer retention and engagement via email, SMS, push notifications, in-app messaging, and promotions. You will target key customer segments across their lifecycle, delivering the right message at the right time through the appropriate channel.

Your Key Responsibilities
  • Manage the setup and monitoring of ad hoc, triggered, and transactional marketing initiatives, optimizing existing initiatives and developing new ones
  • Test and schedule emails, push notifications, in-app messages, and promotions
  • Manage reporting dashboards, monitor trends, and make data-driven recommendations
  • Create a framework for rapid testing across marketing channels
  • Collaborate with Product, Operations, Analytics, and Strategy teams
  • Stay updated on marketing best practices in email, push, and SMS, sharing insights with the broader team
Requirements
  • 4+ years of experience in CRM or email marketing
  • Familiarity with CRM technologies, including ESPs and marketing automation platforms
  • Basic knowledge of analytics tools (SQL proficiency is a plus), HTML, and data visualization platforms (e.g., Tableau, Sigma)
  • Understanding of marketing industry best practices, including segmentation, targeting, A/B testing, and analytics
  • Bachelor's degree or equivalent experience
About DoorDash

We operate on a mission to empower local economies, influencing how we make impactful decisions that show empathy for all users.

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