Ecommerce Strategist

Job Title: Ecommerce Manager

This is a key leadership role responsible for driving online trade performance, optimising the online customer journey and delivering a best-in-class ecommerce experience.

• Main Responsibilities:
• Lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution.
• Ensure the site is visually compelling and updated across key touch points.
• Localise the onsite experience for international markets based on geo-specific product and promotional needs.
• Conduct stock and sell-through analysis to inform merchandising, content updates, and trade levers.
• Drive ongoing CRO strategy through funnel performance analysis, testing, and UX improvements.
• Manage checkout optimisation, mobile performance, and user journey refinement to improve conversion rate and average order value.
• Deliver regular CRO reports, AOV insights, and onsite behaviour analytics to support channel strategy.
• Partner with Digital to share insights on traffic quality, attribution modelling, and conversion efficiency.
• Support the Head of eCommerce in forecasting conversion rates, AOV, return rates, and total ecommerce revenue.

Customer Experience & Retention:

• Own the full on-site experience across homepage, PDP, checkout, and post-purchase journey.
• Ensure seamless functionality and brand alignment from acquisition to conversion and retention.
• Support on-site loyalty and retention execution, ensuring frictionless engagement with CRM, rewards, and re-marketing programs.
• Work with customer service and operations to enhance fulfilment, returns, and order tracking experiences.
• Work with customer service teams to ensure the service standards are maintained and evolved at all touch points acting as a mentor and brand ambassador.
• Work with the senior management in the execution and continued development of the online VIP program.

SEO & Content Management:

• Own on-site SEO execution, including site structure, metadata, internal linking, and tagging.
• Ensure product and content updates support discoverability and align with organic search trends.
• Collaborate with Digital to align off-site and on-site SEO strategies for optimal performance.

Reporting & Insights:

• Track and report on key metrics: revenue, conversion, AOV, bounce rate, cart abandonment, LTV, and customer journey insights.
• Analyse traffic sources and on-site behaviour to improve both site performance and marketing effectiveness.
• Share insights with Digital, Planning, and Creative to guide acquisition, product prioritisation, and promotional strategies.
• Leverage CDP and BI tools for audience segmentation, cohort analysis, and strategic testing.

Collaboration & Stakeholder Management:

• Partner with the marketing team to ensure traffic acquisition strategies align with site conversion goals.
• Work closely with buying, planning, logistics, and creative teams to align online trading with product availability and brand direction.
• Manage third-party stakeholders including developers, UX specialists, and platform partners to maintain and enhance site functionality.
• Work closely with 3PLs to ensure online dispatch KPIs are maintained.
• Work closely with the retail teams to ensure the timely dispatch of online orders from store, ensuring consistent training and communication with the teams.

Leadership & Brand Stewardship:

• Act as a eCommerce lead to the Head of eCommerce, confidently managing upward and across department functions where necessary.
• Represent the brand externally as a key spokesperson and internally as a cultural leader.
• Act as a team leader, positively motivating and inspiring junior staff acting as a mentor and role model.
• Ensure consistent messaging across internal teams where necessary to align teams on eCommerce initiatives and projects.
• Strong commercial acumen with a clear understanding of how CRO, UX, and merchandising drive online performance.
• Proficient in web analytics and testing tools.
• Deep understanding of eCommerce platforms.
• Expert in on-site SEO and content structuring for organic discoverability.
• Analytical thinker with a data-first approach to identifying performance opportunities.
• Highly collaborative, able to work cross-functionally to align goals and execute efficiently.
• Ability to manage multiple priorities while maintaining attention to detail.

The ideal candidate will bring a customer-centric and commercial mindset, a passion for innovation, and a proven ability to lead within a fast-paced, high-growth environment.

5+ years experience in ecommerce is required. Demonstrated success growing online sales, improving conversion, and driving AOV is essential.