Lifecycle Marketing Professional

5 days ago

Melbourne, Victoria, Australia beBeeCampaign Full time $100,000 - $120,000
Job Title

Campaign Specialist, Lifecycle

About the Role

At a leading energy company, we thrive on finding better ways to work and creating a lasting impact. We're a team of innovators who power homes, deliver award-winning internet, and help lead Australia's energy transition.

We seek an experienced Campaign Specialist - Lifecycle to join our Customer Engagement & Retention team within Retail Marketing, focusing on our LPG Business. You'll support the effective use of our customer engagement platform to enhance marketing initiatives, drive customer satisfaction, and foster lasting relationships.

Key Responsibilities
  • Execute lifecycle campaigns including briefing creative, copywriting, and building content within CRM platforms.
  • Conduct QA testing and ensure platform features meet standards and compliance requirements.
  • Analyse data requirements and support campaign execution aligned with platform capabilities.
  • Monitor platform usage and ensure compliance with data protection regulations and internal policies.
  • Provide training and support to Braze superusers and the Content team on platform best practices.
  • Collaborate with internal teams and agencies to create compelling customer journeys and implement platform enhancements.
About You

We're looking for individuals with:

  • 2+ years' experience in a CRM role, with exposure to platforms like Braze, Adobe, or Salesforce Marketing Cloud.
  • Bachelor's degree (mandatory); front-end development skills (desirable).
  • Strong understanding of marketing automation, CRM systems, and data privacy regulations (e.g., GDPR, CCPA).
  • Basic project management skills with the ability to prioritise and coordinate across stakeholders.
  • Excellent communication and collaboration skills, with a curious and agile mindset.
  • Passionate about customer-centric approaches and committed to compliance and continuous improvement.

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